Community Relations Director - Assisted Living

Arbor Place•Medford, OR

5d•Onsite

About The Position

The Community Relations Director serves as the brand ambassador for an assisted living and memory care community and is responsible for driving occupancy. The role promotes the community, welcomes prospective residents and their families, builds referral relationships with healthcare influencers, and presents the community’s services, lifestyle, and benefits through tours, home visits, and assessments. The director is part of the community leadership team and represents its mission and philosophy in interactions with residents, families, referral sources, and the public. The position involves developing and carrying out outreach and marketing activities, responding to inquiries, following up with prospective residents, maintaining accurate sales and occupancy records, and preparing marketing reports. The director works toward census goals and keeps the Executive Director and department heads informed about inquiries, tours, outreach plans, move-ins, and move-outs. Prestige Care provides onboarding and training, and describes potential advancement paths into sales, executive leadership, and regional sales and marketing roles.

Requirements

A two-year Associate degree and at least one year of sales and marketing experience, or two years of sales and marketing experience.
Experience with budgets, closing sales, and public speaking.
Access to a personal car.
A valid driver’s license.

Nice To Haves

Sales and marketing experience in assisted living, memory care, or senior care.

Responsibilities

Initiate marketing calls and deliver inbound marketing presentations to discharge planners, doctors’ offices, senior centers, healthcare clinics, and other organizations.
Answer telephone inquiries, send brochures, and make follow-up calls to close sales.
Meet census goals through ongoing communication and in accordance with standards set by the Executive Director and regional sales leadership.
Conduct community tours, home visits, and assessments, explaining the community’s services, lifestyle, convenience, and benefits while following company sales processes, guidelines, and philosophy.
Maintain database documentation and paperwork, and keep the Executive Director and department heads up to date on inquiries, tours, outreach plans, move-ins, and move-outs.
Welcome prospective residents, family members, referral sources, and members of the public in a positive, helpful, and caring manner that demonstrates the community’s mission and philosophy.
Maintain accurate records of reserved and occupied units and communicate this information to the Executive Director and Sales and Marketing Director.
Prepare and distribute marketing reports accurately and on time.
Attend business and community events where referral sources, prospective residents, caregivers, and their advisors are present.
Travel frequently to conduct outreach and other role-related activities.