Community Relations Director - Independent Living
About The Position
American House Bonita Springs is seeking a relationship-focused Community Relations Director to lead occupancy growth at its 55+ Independent Living community. The role serves as an ambassador for the community, helping prospective residents envision a lifestyle centered on wellness, independence, connection, and purpose. Through relationship building, consultative selling, and excellent customer experiences, the director guides prospects through the decision-making process. The position focuses on growing occupancy and revenue through lead management, tours, referral relationships, outreach, and sales pipeline management. The director works with community leadership to support seamless move-ins and resident satisfaction and represents the community at networking and outreach events.
Requirements
- Proven success in sales, business development, or senior living sales.
- Strong presentation and relationship-building skills.
- Passion for wellness, active aging, and helping older adults live their best lives.
- Self-motivated, with the ability to work independently and exceed goals.
- Proficiency with CRM systems and sales reporting.
Nice To Haves
- Experience in senior living, luxury hospitality, resort, real estate, healthcare, or lifestyle-focused sales is preferred.
- Senior living sales experience is preferred.
Responsibilities
- Drive occupancy growth and revenue performance through lead management and sales execution.
- Conduct personalized tours highlighting the community’s active, independent lifestyle.
- Build and maintain referral relationships with local professionals, healthcare providers, realtors, financial planners, and community organizations.
- Develop outreach strategies to connect with active adults throughout Southwest Florida.
- Create memorable first impressions and positive experiences for prospective residents and families.
- Maintain a strong sales pipeline using CRM tools and sales best practices.
- Collaborate with community leadership to support seamless move-ins and resident satisfaction.
- Represent American House at networking events, wellness fairs, social gatherings, and community outreach opportunities.
Benefits
- Competitive base salary
- Incentive and commission opportunity
- Comprehensive benefits package
- Paid time off and holidays
- Professional growth and career advancement opportunities
- Supportive team culture and leadership
- Opportunity to make a meaningful impact every day
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
