Community Outreach Representative

Curaleaf•Sarasota, FL

5d•Onsite

About The Position

The Community Outreach Representative serves as Curaleaf’s field-based representative across Southwest Florida, including St. Petersburg, South Tampa, Sarasota, Bradenton, Venice, and Arcadia. The role focuses on educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings, building referral relationships, and supporting patient acquisition and local retail goals. The position requires travel throughout the region 100% of the time and open availability for mornings, evenings, weekends, and holidays. The representative visits medical offices, hosts community events, partners with dispensary and retail teams, and works with marketing on local content and event materials. The role tracks outreach performance, monitors competitors, follows compliance guidelines, and shares insights to improve outreach strategies. The posted pay is $60,000 USD.

Requirements

Bachelor’s degree in marketing, or equivalent experience in healthcare, sales, community outreach, or field marketing.
At least 3 years of experience in community outreach, field sales, or brand ambassadorship, with demonstrated results.
At least 3 years of experience with public speaking, product education, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.
Proven ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
Strong verbal and written communication skills and ability to explain Curaleaf’s value proposition.
Strong organizational and time-management skills, including independently planning territory schedules and prioritizing outreach.
Sales-oriented mindset with experience in objection handling, negotiation, and conversion.
Ability to track and report KPIs such as visits, leads, CRM conversions, and transactions.
Collaborative attitude and flexibility to work evenings and weekends as needed.
Valid driver’s license and reliable transportation for frequent field work.
Ability to work in a regulated industry and follow compliance standards.
Ability to travel 100% of the time throughout the region.

Nice To Haves

Prior cannabis industry experience or demonstrable passion for the sector.
Experience with senior living communities, assisted living facilities, or healthcare systems.
Retail experience and experience driving customer experiences.
Bilingual skills, such as Spanish or another language relevant to the region.

Responsibilities

Educate communities and healthcare providers about medical cannabis and Curaleaf’s offerings to drive patient acquisition.
Build relationships with physicians and office staff to encourage referrals and provide support.
Partner with retail leadership to align outreach with store goals and increase foot traffic.
Plan and host community events, including medical card drives, health fairs, and senior center talks.
Collaborate with store managers on local promotions and activations.
Maintain outreach logs, communicate clearly, and complete timely follow-ups.
Work with marketing to create local content and event materials.
Track performance indicators such as leads captured, physician engagements, and event ROI.
Monitor competitors and suggest ways to maintain a competitive position.
Follow compliance guidelines and escalate legal questions as needed.
Share insights to improve outreach strategies across teams.
Communicate professionally with patients, caregivers, and providers.