Community Outreach Representative

Curaleaf•Daytona Beach, FL

About The Position

The Community Outreach Representative serves as Curaleaf’s field-based representative across the Space Coast and East Central Florida, including New Smyrna Beach, Titusville, Palm Bay, and Mount Dora. The role focuses on educating communities and healthcare providers about medical cannabis and Curaleaf offerings, building relationships that support referrals and patient acquisition, and increasing awareness of the company’s dispensaries and products. The representative travels throughout the region and visits doctors’ offices, hosts community events, and collaborates with retail and marketing teams to support local outreach and promotions. Open availability is required for mornings, evenings, weekends, and holidays, and the role requires travel 100% of the time. The position tracks outreach results through performance indicators such as leads, physician engagements, and event return on investment; maintains outreach records and follow-ups; monitors competitors; and follows compliance guidelines. It requires strong communication, organization, relationship-building, and sales skills, along with a valid driver’s license and reliable transportation. The employee may encounter dust, pollen, and plant pathogens and must be comfortable working in confined spaces and adapting to a changing, sometimes high-stress environment.

Requirements

Bachelor’s degree in marketing, or equivalent experience in healthcare, sales, community outreach, or field marketing.
At least 3 years of experience in community outreach, field sales, or brand ambassadorship, with demonstrated results.
At least 3 years of experience with public speaking, product education, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.
Proven ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
Exceptional verbal and written communication skills, including the ability to articulate Curaleaf’s value proposition.
Strong organizational and time-management skills, including independently planning territory schedules and prioritizing outreach.
Sales-oriented mindset with experience in objection handling, negotiation, and driving conversion.
Ability to track and report KPIs such as visits, leads, CRM conversions, and transactions.
Collaborative approach, positive attitude, and flexibility to work evenings and weekends as needed.
Valid driver’s license and reliable transportation for frequent field-based responsibilities.
Comfort working in a regulated industry and adhering to compliance standards.
Ability to travel 100% of the time throughout the region.

Nice To Haves

Prior cannabis industry experience or demonstrable passion for the sector.
Experience working with senior living communities, assisted living facilities, or healthcare systems.
Retail experience and experience driving customer experiences.
Bilingual skills, including Spanish or other languages relevant to the region.

Responsibilities

Educate communities and healthcare providers about medical cannabis and Curaleaf’s offerings to drive patient acquisition.
Build relationships with physicians and office staff to encourage referrals and provide support.
Partner with retail leadership to align outreach efforts with store goals and drive foot traffic.
Plan and host medical card drives, health fairs, senior center talks, and other community events.
Collaborate with store managers on local promotions and activations.
Maintain outreach logs, communicate clearly, and complete timely follow-ups.
Work with marketing to create local content and event materials.
Track and report performance indicators, including leads captured, physician engagements, and event ROI.
Monitor competitors and suggest ways to maintain a competitive position.
Follow compliance guidelines and escalate legal questions as needed.
Share insights to improve outreach strategies and results across teams.
Communicate professionally with patients, caregivers, and providers.