Community Outreach Representative

Curaleaf•Sarasota, FL

6d•Onsite

About The Position

Curaleaf is hiring a Community Outreach Representative to represent the company and its brands across Southwest Florida, including St. Petersburg, South Tampa, Sarasota, Bradenton, Venice, and Arcadia. This field-based role is responsible for educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings, building relationships that support patient referrals, and helping drive patient acquisition and traffic to dispensaries. The role requires travel throughout the region 100% of the time and open availability for mornings, evenings, weekends, and holidays. The representative will plan and host community events, partner with retail and marketing teams on promotions and local content, communicate with patients, caregivers, and providers, and maintain outreach records and follow-ups. They will track results through KPIs, monitor competitors, follow applicable compliance guidelines, and share insights to improve outreach strategies. The job involves frequent field travel and physical activity, including standing, walking, and lifting. The work environment may include exposure to dust, pollen, and plant pathogens, as well as confined spaces and changing conditions. Curaleaf offers career growth opportunities, competitive pay and benefits, PTO and parental leave, a 401(k) retirement plan, life and disability insurance, community involvement, referral bonuses, and product discounts. Benefits vary by state, role type, and eligibility.

Requirements

Bachelor’s degree in marketing, or equivalent experience in healthcare, sales, community outreach, or field marketing.
At least 3 years of experience in community outreach, field sales, or brand ambassadorship, with demonstrated results.
At least 3 years of experience with public speaking, product education, hosting and attending networking events, visual merchandising, and creating appealing product displays.
Proven ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
Exceptional verbal and written communication skills, including the ability to articulate Curaleaf’s value proposition.
Strong organization and time-management skills, including independently planning territory schedules and prioritizing outreach.
Sales-oriented mindset and experience with objection handling, negotiation, and driving conversion.
Ability to track and report KPIs such as visits, leads, CRM conversions, and transactions.
Collaborative attitude and flexibility to work evenings and weekends as needed.
Valid driver’s license and reliable transportation for frequent field-based responsibilities.
Ability to work in a regulated industry and adhere to compliance standards.
Ability to travel 100% of the time throughout the region.

Nice To Haves

Prior cannabis industry experience or demonstrable passion for the sector.
Experience working with senior living communities, assisted living facilities, or healthcare systems.
Retail experience and experience driving customer experiences.
Bilingual skills, including Spanish or other languages relevant to the region.

Responsibilities

Educate communities and healthcare providers about medical cannabis and Curaleaf’s offerings to drive patient acquisition.
Build relationships with physicians and office staff to encourage referrals and provide support.
Partner with retail leadership to align outreach efforts with store goals and drive foot traffic.
Plan and host events such as medical card drives, health fairs, and senior center talks.
Collaborate with store managers on local promotions and activations.
Maintain clear communications, outreach logs, and timely follow-ups.
Work with marketing to create local content and event materials.
Track performance using KPIs such as leads captured, physician engagements, and event ROI.
Monitor competitors and suggest ways to maintain a competitive position.
Follow compliance guidelines and escalate legal questions as needed.
Share insights to improve outreach strategies and results across teams.
Communicate professionally with patients, caregivers, and providers.