Community Outreach Representative

Curaleaf•Tampa, FL

About The Position

Curaleaf is seeking a Community Outreach Representative to serve as the face of its brand across Tampa Bay and surrounding markets. This field-based role focuses on educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings, building provider and community relationships, and driving patient acquisition and engagement. The representative visits doctors’ offices, hosts community events, works with dispensary teams on local promotions, and collaborates with marketing and other teams to develop outreach materials and improve local strategies. The role requires travel throughout the region 100% of the time and open availability for mornings, evenings, weekends, and holidays.

Requirements

Bachelor’s degree in marketing or equivalent experience in healthcare, sales, community outreach, or field marketing.
At least 3 years of experience in community outreach, field sales, or brand ambassadorship, with demonstrated results.
At least 3 years of experience in public speaking, product education, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.
Ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
Exceptional verbal and written communication skills, including the ability to articulate Curaleaf’s value proposition.
Strong organizational and time-management skills, including the ability to independently plan territory schedules and prioritize outreach.
Sales-oriented mindset and experience with objection handling, negotiation, and driving conversion.
Ability to track and report KPIs such as visits, leads, CRM conversions, and transactions.
Collaborative attitude and flexibility to work evenings and weekends as needed.
Valid driver’s license and reliable transportation for frequent field-based responsibilities.
Comfort working in a regulated industry and adhering to compliance standards.
Ability to travel 100% of the time throughout the region.
Open availability for mornings, evenings, weekends, and holidays.

Nice To Haves

Prior cannabis industry experience or demonstrable passion for the sector.
Experience working with senior living communities, assisted living facilities, or healthcare systems.
Retail experience and experience driving customer experiences.
Bilingual skills, including Spanish or other languages relevant to the region.

Responsibilities

Educate communities and healthcare providers about medical cannabis and Curaleaf’s offerings to drive patient acquisition.
Build relationships with physicians and office staff to encourage referrals and provide support.
Partner with retail leadership to align outreach with store goals and drive foot traffic.
Plan and host medical card drives, health fairs, senior center talks, and other community events.
Collaborate with store managers on local promotions and activations.
Maintain outreach logs, communicate clearly, and complete timely follow-ups.
Work with marketing to create local content and event materials.
Track performance indicators, including leads captured, physician engagements, and event ROI.
Monitor competitors and recommend ways for Curaleaf to stay ahead.
Follow compliance guidelines and escalate legal questions as needed.
Share insights to improve outreach strategies and results across teams.
Communicate professionally with patients, caregivers, and providers.