Community Liaison

Presbyterian Villages of Michigan•Chesterfield Township, MI

18d

About The Position

The Community Liaison is the primary outreach and relationship-building representative for The Village of East Harbor. The role cultivates connections with healthcare professionals, community organizations, and other key influencers throughout the primary market area. It focuses on community engagement, developing and maintaining referral partnerships, representing the Village at events and in the field, and serving as a visible, energetic, and compassionate ambassador for The Village of East Harbor and Presbyterian Villages of Michigan. The Community Liaison also provides backup support for leasing and admissions functions as needed. The position maintains referral relationships, explains Village programs and senior living options, supports community events and marketing outreach, and records outreach activity and follow-up in the CRM/leasing database. It also monitors market trends and referral-source feedback and shares findings with the Sales Manager. The role follows organizational, safety, and regulatory policies and maintains Service Excellence Core Values.

Requirements

High school graduate or General Education Degree (GED).
Valid driver's license and reliable transportation.
Efficient computer knowledge and use of marketing or admissions platforms, Microsoft products, word processing, spreadsheets, database systems, timekeeping systems, online learning systems, email, and other computer-generated systems.
Ability to handle and finger items.
Ability to lift, carry, push, or pull a minimum of 15 lbs.
Ability to sit for long periods of time.

Nice To Haves

Marketing, public relations, or admissions experience.
Knowledge of medical terminology.

Responsibilities

Develop and maintain a professional referral network that includes hospitals, skilled nursing facilities, physicians, home health agencies, hospice providers, social workers, families, senior centers, and other senior-focused partners.
Conduct field visits to referral sources, including hospitals, businesses, and individual homes, and visit existing residents and prospective clients in these settings.
Represent The Village of East Harbor at community events, health fairs, hospital and senior expos, professional association meetings, and chamber events.
Identify and cultivate new referral sources in the primary market area and maintain consistent, meaningful contact with existing partners.
Explain Village programs, services, and senior living options clearly and engagingly, while listening to prospective residents’ and families’ needs and concerns.
Represent the organization professionally as a brand ambassador for The Village of East Harbor.
Coordinate and support community events, open houses, and educational programming.
Distribute marketing materials and maintain collateral inventory for referral visits.
Maintain accurate and timely records of outreach activity, referral contacts, and follow-up in the CRM/leasing database.
Support Leasing Consultants and the Leasing Manager, including providing backup for Village tours, pre-qualifying prospects, processing admission paperwork and required documentation, and coordinating move-ins.
Monitor market trends, competitive activity, and referral-source feedback, and communicate findings to the Sales Manager.
Maintain Service Excellence Core Values when serving residents, staff, volunteers, leaders, vendors, and others associated with the organization.
Attend and participate in appropriate meetings and training opportunities to stay informed and develop skills.
Follow established Presbyterian Villages policies and procedures, safety policies and procedures, and applicable federal, state, and local regulations.
Perform other duties as assigned.