Community Liaison (Hospice Sales)

Hospice of Florida•Green Cove Springs, FL

26d•$80,000 - $88,000

About The Position

Hospice of Florida is seeking a self-driven, compassionate Community Liaison to serve the St. Johns and Clay County areas. The Community Liaison (also described as a Hospice Marketer / Sales Representative) represents Hospice of Florida and promotes its hospice services throughout the community. The role focuses on building trust-based relationships with referral sources, physicians, and healthcare partners so families can access hospice care. The liaison helps grow awareness, preference, referrals, and census while serving as a knowledgeable and compassionate representative of the organization. The position also involves guiding patients and families through initial conversations about hospice care, explaining services and philosophy, and facilitating consent with empathy and respect. Hospice of Florida describes itself as a mission-driven, patient-centered provider of end-of-life care, with a collaborative, supportive, and growth-oriented work environment. The position covers St. Johns and Clay Counties. Compensation is listed as an average base pay range of $80,000–$88,000 per year, plus uncapped commission; final compensation depends on the candidate’s relevant experience and the position’s responsibilities.

Requirements

At least two years of healthcare sales or marketing experience.
Ability to establish and maintain working relationships with key staff, marketing contacts, and clinical staff to ensure a thorough understanding of hospice services.
Proven ability to generate and maintain relationships with new and existing accounts, including physicians, healthcare professionals, and community agencies.
Willingness to drive, reliable transportation, a valid driver’s license, and auto insurance.
Must complete a background screening through the Florida Care Provider Background Screening Clearinghouse.

Nice To Haves

Bachelor’s degree in a related field preferred; additional experience may be substituted for the educational requirement.
Hospice or palliative care marketing experience strongly preferred.
Prior clinical experience is a plus.

Responsibilities

Establish and nurture relationships with physicians, healthcare partners, and other key decision-makers to strengthen collaboration and trust in the medical community.
Conduct regular outreach to advocate for hospice services and reflect the organization’s commitment to compassionate, high-quality care.
Position Hospice of Florida as the provider of choice across the service area and help meet growth and census goals.
Drive referrals through regular, intentional visits with referring physicians, hospital discharge planners, skilled nursing facilities, social workers, and other healthcare professionals.
Lead initial conversations with patients and families about hospice care, explain services and philosophy, and facilitate consent with empathy and respect.