Community Liaison

A First Name Basis•Little Rock, AR

26d

About The Position

A First Name Basis (AFNB), an in-home care provider with more than 40 offices across four states, is hiring a Community Liaison to support its Little Rock, Arkansas market. The role builds relationships with low-income housing communities for seniors and individuals with disabilities, clinics, and other community-based organizations across Central Arkansas and surrounding areas. The liaison focuses on reaching people with Medicaid who need help with Activities of Daily Living (ADLs), generating qualified leads, and managing them through conversion into active clients. The position includes regular travel within Central and Southern Arkansas and use of a monthly marketing budget to support outreach activities.

Requirements

High school diploma required.
Proven experience in marketing, sales, community outreach, or a related field.
Excellent interpersonal and communication skills.
Ability to work independently and think creatively to solve challenges.
Strong organizational and time-management skills to meet weekly and monthly goals.
Valid driver's license and reliable transportation.

Nice To Haves

Bachelor's degree preferred.
Familiarity with Medicaid and Waiver services.

Responsibilities

Establish and maintain relationships with property managers of low-income housing communities, clinics, senior centers, and other community organizations.
Deliver 7–10 in-service presentations each week, approximately one hour each, to educate potential clients, property managers, and community partners.
Reach individuals with Medicaid who need assistance with Activities of Daily Living (ADLs).
Identify and secure 20–25 qualified leads each month by collecting client names and phone numbers.
Manage the lead pipeline from initial contact through conversion into active clients.
Use the monthly marketing budget creatively to organize activities, such as providing food, hosting bingo, or planning other events, to educate potential clients.
Develop and implement strategies to reach target clients and expand the regional network.
Travel within Central and Southern Arkansas for outreach.