Community Liaison

Canyon Creek Memory Care•Temple, TX

About The Position

The Community Liaison leads resident recruitment by building relationships with prospective residents and their families, identifying individual needs, and managing the admission and assessment process in collaboration with the community management team. The role develops internal and external marketing strategies, maintains referral and community relationships, serves as the primary contact for prospective residents, tracks resident movements, and works to maintain occupancy. The position represents Canyon Creek Memory Care in the local community and at community events, builds connections with organizations and service providers, and supports promotional efforts to generate inquiries. It also cultivates relationships with residents and families, conducts tours, assesses and qualifies prospective residents, follows up to encourage move-ins, and maintains prospect records and required reports. The role works throughout the facility and local community, with regular interaction with residents, families, staff, visitors, and community partners.

Requirements

Superior communication skills and a strong customer service orientation.
Ability to speak and understand English.
Ability to make independent decisions when circumstances warrant.
Ability to deal tactfully with personnel, residents, visitors, and the general public.
Ability to remain calm and level-headed in emergencies.
Professional grooming and the ability to work harmoniously with other personnel.
Ability to follow written and oral instructions.
Patience, tact, a cheerful disposition, enthusiasm, and the ability to interact appropriately with residents, staff, and visitors.
Valid state-issued driver's license; travel is required.
Ability to move frequently during the workday and to stand, walk, twist, bend, kneel, stoop, stretch, perform minimal lifting, and assist with resident evacuation.
Ability to cope with the mental and emotional stress of the position and work effectively with residents, employees, visitors, and support agencies.
Ability to see and hear, or use prosthetics that enable adequate sensory function for the position.
Good general health and emotional stability.

Nice To Haves

Degree in marketing or a human services field.
Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare or personal care background.

Responsibilities

Adhere to CAPLICO Core Values, the Code of Conduct, Resident Rights, and HIPAA policies.
Promote a positive community image and present a professional image.
Build alliances with influential community members and develop relationships with religious, healthcare, skilled-care, and other professional businesses and service providers.
Develop and distribute promotional materials to generate inquiries.
Represent the community at local functions, make informational presentations, and, when appropriate, host or lead support groups and participate in community organizations' events.
Meet or exceed established monthly contact performance measures and budgeted occupancy goals.
Cultivate resident and family relationships to generate leads, conduct community tours, and assess candidates' needs.
Qualify financially and physically eligible candidates and work toward a move-in commitment from each qualified candidate.
Follow up with prospective residents and family members by phone, mail, email, and direct visits to encourage or obtain move-in commitments.
Maintain the prospect database according to community policy.
Complete and submit required budgets, reports, analyses, and forms on time.
Collaborate effectively with the community executive director and management team.
Perform other duties as assigned by the supervisor.