Community Liaison

Reno Behavioral Healthcare Hospital•Reno, NV

13d

About The Position

The Community Liaison builds support for the hospital and helps it meet the needs of the public, including physicians and office staff, community residents, schools, churches and civic groups, employers, legislators, health-care and human-service providers, and the media. The role also seeks collaborative opportunities to improve residents’ quality of life within the hospital’s service area. The position executes marketing and communication plans, supports strategic business development and public relations, represents the organization at public events, and conducts market research and analysis. It may also serve as a liaison between facilities and external entities that influence the organization’s services, programs, and facilities.

Requirements

Bachelor’s degree in Marketing, English, Journalism, or another related discipline.
Minimum of three years’ experience in community development, public relations, corporate communications, and crisis communications.
Previous experience developing and evaluating effective marketing campaigns.
Valid Nevada driver’s license and car insurance.
Effective oral and written communication skills.
Knowledge of local, state, and federal political processes.
Knowledge of patient rights and laws pertaining to mental health.
Knowledge of printing procedures, graphic arts, photography, and desktop publishing.

Responsibilities

Execute marketing plans and programs implemented by the Director of Business Development to support profit growth and expansion of the organization’s products and services.
Support facilities as a liaison with external entities that influence the organization’s services, programs, and facilities.
Maintain relationships and obtain competitive information on products and services to maintain and develop market share.
Execute communication strategies, plans, and materials consistent with the organization’s marketing image.
Consult with the Director of Business Development to maintain a consistent public image.
Represent the organization at major public events.
Support the organization’s strategic business development efforts.
Support the organization’s public relations efforts.
Conduct market research, analysis, and reporting relevant to the organization’s mission, philosophy, and goals.
Build support for the hospital and facilitate its ability to meet the public’s needs.
Seek collaborative opportunities to improve the quality of life of residents within the hospital’s service area.