Community Liaison

Pasco SW Home Health•Cortez, CO

About The Position

The Community Liaison is responsible for the organization’s marketing, including establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. The role oversees daily marketing operations, conducts market assessments, develops marketing plans, and supports strategic planning to identify opportunities for new or improved services. The position also maintains knowledge of local markets, marketing practices, and community resources, and assists customers in accessing resources when services are not provided by the organization. The job description states that duties may include related tasks beyond those listed. The employer is identified as The Pennant Group, Inc., a holding company whose independent operating subsidiaries provide healthcare services through home health and hospice agencies and senior living communities.

Requirements

Ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field is preferred but not required.

Responsibilities

Direct daily marketing operations and oversee the establishment and implementation of marketing initiatives.
Negotiate service contracts with managed care organizations, government agencies, and other payers to maximize third-party reimbursement.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Work with the Director of Nursing to establish marketing techniques for specialty Clinical Programs.
Use marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Build and monitor community, customer, payer, and patient perceptions of Zion’s Way as a high-quality provider of services.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain comprehensive working knowledge of PASCO/SW markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Maintain comprehensive working knowledge of marketing and share information with appropriate organization personnel.
Maintain comprehensive working knowledge of community resources and assist customers in accessing them when services are not provided by PASCO/SW.
Respond to customer requests and concerns.