Community Liaison

Turenne & Associates • Montgomery, AL

12d • Onsite

About The Position

The Community Liaison builds and maintains positive relationships between the Skilled Nursing Facility (SNF) and the surrounding community. As a representative of the facility, this role establishes connections with healthcare providers, community organizations, and potential referral sources; promotes the SNF’s services and benefits; and facilitates admissions for prospective residents.

The position conducts outreach and educational activities, supports prospective residents and their families through the admissions process, and develops collaborative community partnerships. It works with residents, families, personnel, visitors, government agencies, medical staff, nursing personnel, and department directors. The role also follows applicable healthcare privacy, long-term-care regulatory, ethical, and organizational requirements.

Work takes place in office areas and throughout nursing service areas, including drug rooms, nurses’ stations, and resident rooms, as well as in the local community. The job involves frequent movement and interruptions, contact with people who may be ill, distressed, or hostile, and potential exposure to infectious materials and hazardous chemicals. The employee may need to work beyond normal hours, including evenings, weekends, and holidays, and may be called back during emergencies. Local travel is required as needed.

Requirements

• Possess and maintain any active, unencumbered certifications, degrees, or licenses required for the position in the applicable state.
• Demonstrate knowledge and skills necessary to provide care appropriate to the age-related needs of residents served.
• Be a supportive team member and contribute to teamwork.
• Be able to make independent decisions when circumstances warrant.
• Deal tactfully with personnel, residents, family members, visitors, government agencies and personnel, and the general public.
• Be able to relate information concerning a resident’s condition.
• Not pose a direct threat to the health or safety of others in the workplace.
• Be able to move intermittently throughout the workday and read, speak, and write English understandably.
• Cope with the mental and emotional stress of the position; function independently; and demonstrate flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies.
• Meet facility general health requirements, including medical and physical examinations if required for the position.
• Work with people who are ill, disabled, elderly, emotionally upset, or at times hostile.
• Be able to push, pull, move, and/or lift at least 50 pounds to a height of at least 5 feet and carry or move that weight at least 50 feet.
• Bachelor’s degree in marketing, healthcare administration, business, or a related field is preferred.
• Proven experience in healthcare marketing, sales, or community outreach, preferably in a skilled nursing facility or healthcare setting.
• Strong knowledge of the local healthcare market and community resources.
• Excellent verbal and written interpersonal and communication skills.
• Ability to build and maintain professional relationships with diverse stakeholders.
• Effective presentation and public-speaking abilities.
• Strong organizational and time-management skills, including the ability to multitask and prioritize.
• Proficiency with computer software and applications for data management, reporting, and presentations.
• Knowledge of healthcare regulations and compliance standards.
• Results-oriented approach and a track record of achieving marketing and referral goals.
• Ability to work independently and as part of a team.
• Willingness to travel locally and work flexible hours, including evenings and weekends, as needed.

Nice To Haves

• Registered Nurse (RN) is highly preferred.
• Bachelor’s degree in marketing, healthcare administration, business, or a related field is preferred.

Responsibilities

• Conduct presentations, educational sessions, and facility tours for healthcare professionals, community groups, prospective residents, and their families.
• Serve as a point of contact for prospective residents and families; explain services, admissions criteria, and payment options.
• Collaborate with the admissions team to support smooth transitions for new residents.
• Conduct educational sessions and workshops for healthcare professionals, community organizations, and the public to increase awareness of the facility’s capabilities, programs, and specialized services.
• Collaborate with local organizations, senior centers, and community groups to build partnerships and participate in community events, health fairs, and initiatives.
• Comply with legal and regulatory requirements related to long-term care and healthcare privacy, as well as ethical standards and organizational policies.
• Maintain liaison with residents, families, and support departments to help plan for residents’ needs.
• Communicate with medical staff, nursing personnel, and other department directors.
• Participate in community and civic health matters or projects as appropriate.
• Attend and participate in continuing educational programs.
• Perform other duties as assigned.
• Assist with resident evacuation during emergencies if necessary.

What This Job Offers

• Job Type: Full-time