Community Liaison

UHS•Grand Rapids, MI

5d•Remote

About The Position

Forest View Hospital, located just seven miles southeast of downtown Grand Rapids, Michigan, is a private 108 bed psychiatric facility that serves children, adolescents and adults. We are licensed by the State of Michigan, fully accredited by The Joint Commission and we bring more than 45 years of experience to the evaluation, diagnosis and treatment of a wide range of behavioral health problems. As a part of our continued success and growth, we are seeking qualified applicants for a Community Liaison! The Community Liaison directly serves as the liaison between the facility, the community, and referring agencies. The Community Liaison is directly responsible for creating demand for the facility’s outpatient services through the effective application of ethical marketing principles and sales methods. In collaboration with the Director of Outpatient Services and Outpatient Team, the Community Liaison presents a positive and professional public image of the facility within the community. The Community Liaison is responsible for enhancing the facility’s brand/image, effectively managing their assigned territory and accounts, and works to achieve departmental and facility Outpatient goals. The Community Liaison must be able to demonstrate tact, resourcefulness, patience and dedication in a fast-paced environment. Hours are based on departmental, and facility needs and may include day, evening and weekend hours, as directed by the Director of Outpatient Services. Position Location: The Community Liaison position will be based in Lansing, MI.

Requirements

Bachelor’s degree in marketing, business or related field required. Experience may be evaluated on a case-by-case basis in lieu of a degree.
Prior marketing and/or sales experience within a behavioral healthcare setting preferred.
Three years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.

Responsibilities

Effectively demonstrate and implement Sales Excellence and Service Recovery standards.
Acts as liaison between the facility and referral sources and implements service-oriented action plans responsive to referral source needs, serves as a resource and representative to the community and, conducts facility tours to key stakeholders.
Attends and actively participates in the Outpatient team meeting and provides appropriate marketing reports, updates, and Service Recovery opportunities to the Director of Outpatient Services on a timely basis.
Maintains documentation of assigned top accounts, key contacts, planning reports, client profiles, competitive profiles, and updates as required by Director of Outpatient Services.
Builds and maintains positive and productive relationships with existing referral sources and shows ability to identify additional referral sources.
Effectively maximizes field-based time while maintaining a daily average of 8-10 individual, face-to-face contacts with assigned referral sources concerning facility programs, philosophies of treatment, and clinical outcomes and satisfaction data.
Demonstrates ability to develop and communicate appropriate sales messaging for each program offered and for each target audience.
Demonstrates skills in identifying and building a strategic sales plan for existing and potential referral sources within assigned territory and target markets; effectively incorporates relevant research findings in identifying contacts.
Assesses, develops and implements sales activities, as approved by the Director of Outpatient Services, to achieve maximum market penetration among assigned accounts and to identify potential accounts in targeted market segments.
Maintains current awareness of industry and anticipates changes or trends in target market and utilizes this information in developing and modifying weekly sales action plans, as well as providing recommendations to overall Outpatient planning strategies.
Facilitates positive, timely, and accurate communication. Encourages cooperation and utilizes problem-solving skills to build and secure relationships among the facility, the referral source, the patient, their family and the community.
Completes all required reports and requests for information in a timely manner. This includes, but is not limited to expense reports, sales call plans and post-call follow-up reports.
As required by Director of Outpatient Services and facility needs, participate in off-hours sales and community activities.
Develops and maintains comprehensive knowledge of each of the facility’s programs and services, including Outpatient programs, the assessment process and, transportation services.
Develops and maintains a comprehensive knowledge of the facility’s admission criteria and exclusionary criteria as it applies to programs.
Develops and maintains a current knowledge of general economic and business status of the behavior healthcare market within the West Michigan marketplace and provides Outpatient Director with relevant information and strategic plans, as appropriate.
Contributes to the analysis of facility’s competitors within the West Michigan, including programs, bed availability, SWOT, go-to-market strategy and, parent company, if applicable.
Maintains a demonstrable working knowledge of the target markets utilized for referrals, as well as comprehensive knowledge of the status of specific target market.