Community Engagement Specialist

Bass Pro Shops•Miami, FL

About The Position

The Community Engagement Specialist serves as the dedicated social media and events coordinator for a Tracker Marine Boat Center and Bass Pro Shops retail store. The role creates and manages short-form video content across both brands, maintains daily social media activity, and coordinates in-store, on-water, and community events to drive traffic, leads, and engagement. Content highlights Tracker, Nitro, Tahoe, Sun Tracker, Regency, Ranger, and Mako boats, as well as Bass Pro Shops’ outdoor lifestyle, conservation efforts, and destination experiences. The position develops cross-brand content calendars, plans and produces videos for platforms such as Instagram, Facebook, TikTok, and YouTube, engages with followers and customer inquiries, supports influencer partnerships, and coordinates promotional and community events. Additional work includes tracking performance metrics, preparing monthly summaries, occasional email and website updates, and representing the brands professionally. The role works closely with location Pro staff and serves as a liaison for the Base Camp team. Minimal travel is required. Tasks are performed under general supervision using established procedures, with occasional independent judgment.

Requirements

High school diploma or equivalent.
0–2 years of experience in marketing, social media, retail, event coordination, customer engagement, or a related field.
Must be at least 21 years old and able to pass an MVR background check.
Short-form video creation and editing skills and knowledge of social media platforms.
Excellent communication skills and comfort appearing on camera and interacting with customers.
Organized and self-motivated.
Valid driver’s license for local events and shoots.
Ability to lift, carry, and move items weighing up to 50 pounds.
Ability to pass a pre-employment drug screening.

Nice To Haves

Associate or bachelor’s degree in marketing, communications, public relations, digital media, business, or a related field.
Personal experience or passion for boating, fishing, and the outdoor lifestyle.
Experience with video editing applications such as CapCut, InShot, or Premiere Rush.
Retail, marine, or event planning experience; training is provided for the right candidate.
Experience with Canva or Adobe Creative Suite for graphics.
Familiarity with community outreach and conservation initiatives.

Responsibilities

Develop a cross-brand social media content calendar aligned with promotions, seasonal themes, holidays, and the Bass Pro Shops playbook.
Highlight new and upcoming products and maintain informed, enthusiastic brand representation.
Create polished short-form video content that follows the specified visual and platform standards, including a strong opening hook, text overlay, stable shots, suitable music, clear messaging, and a call to action.
Plan, shoot, edit, and post videos and other content featuring boats, inventory, in-store experiences, aquariums, product demonstrations, customer stories, and outdoor lifestyle topics.
Manage organic social media growth across Instagram, Facebook, TikTok, YouTube, and other listed platforms; engage with followers daily and monitor trends and competitors.
Respond to customer inquiries on social platforms and coordinate timely handoffs and follow-up with the Tracker Marine Boat Center and Bass Pro Shops teams.
Support influencer partnerships with local families and fishing and outdoor micro-influencers.
Coordinate dealership promotional events with the General Manager, Tracker Boat Manager, Bass Pro Shops store, and nearby outdoor venues.
Amplify Bass Pro Shops events, seasonal promotions, conservation initiatives, and community outreach activities.
Manage event logistics, including setup, signage, vendors, and live coverage; create pre-event promotion and post-event recaps.
Track views, engagement, and leads, and provide monthly performance summaries.
Assist with occasional email and website updates.
Represent Tracker and Bass Pro Shops professionally and stay current on products, trends, and conservation topics.
Work in partnership with location Pro staff and serve as a liaison for the Base Camp team.
Perform other duties as assigned.

Benefits

Discounts on retail merchandise, restaurants, resorts, and conservation attractions.
Medical benefits.
Dental benefits.
Vision benefits.
Health Savings Account.
Flexible Spending Account.
Voluntary benefits.
401(k) retirement savings.
Paid holidays.
Paid vacation.
Paid sick time.
Bass Pro Cares Fund.
Additional benefits.