Community Engagement Specialist

Bass Pro Shops • Tampa, FL

9d

About The Position

Bass Pro Shops is seeking a creative, energetic person with an interest in boating and the outdoors to serve as the social media and events coordinator for a Tracker Marine Boat Center and Bass Pro Shops retail store. The role creates and manages short-form video content across both brands, maintains their daily social media presence, and coordinates in-store, on-water, and community events to drive traffic, leads, and engagement. Content may feature Tracker, Nitro, Tahoe, Sun Tracker, Regency, Ranger, and Mako boats, as well as Bass Pro Shops’ outdoor lifestyle, conservation work, and destination experiences.

The position focuses primarily on social media content creation and management, which takes approximately 60–70% of the time, with event planning and execution accounting for approximately 20–30%. Additional work includes tracking performance metrics and providing monthly summaries, occasional email and website updates, representing the brands professionally, staying current on products and trends, partnering with location Pro staff, and serving as a liaison for the Base Camp team. The role operates under general supervision and uses established procedures, with occasional independent judgment. Minimal travel is required.

Requirements

• High school diploma or equivalent.
• 0–2 years of experience in marketing, social media, retail, event coordination, customer engagement, or a related field.
• Must be at least 21 years old and able to pass an MVR background check.
• Passion for boating, fishing, and the outdoor lifestyle.
• Short-form video creation and editing skills and strong knowledge of social media platforms.
• Excellent communication skills and comfort being on camera and interacting with customers.
• Organized and self-motivated.
• Valid driver’s license for local events and shoots.
• Ability to lift, carry, and move items weighing up to 50 pounds.
• Pre-employment drug screening is required.

Nice To Haves

• Personal boating, fishing, or outdoor experience.
• Associate or bachelor’s degree in marketing, communications, public relations, digital media, business, or a related field.
• Experience with Canva or Adobe Creative Suite for graphics.
• Familiarity with community outreach and conservation initiatives.
• Retail, marine, or event-planning experience; training is provided for the right candidate.

Responsibilities

• Develop a cross-brand content calendar aligned with promotions, seasonal themes, holidays, and the Bass Pro Shops playbook.
• Highlight new and upcoming products with informed insights and enthusiasm to reinforce brand awareness.
• Create polished, high-quality short-form videos, including Reels, TikToks, YouTube Shorts, and Stories, featuring boats, inventory, in-store experiences, product demonstrations, customer stories, and outdoor lifestyle content.
• Maintain the brands’ social media presence, grow organic audiences, engage with followers daily, and monitor trends and competitors.
• Respond to customer inquiries on social platforms and coordinate timely handoffs and follow-up with the Tracker Marine Boat Center and Bass Pro Shops teams.
• Support influencer partnerships with local family, fishing, and outdoor micro-influencers.
• Coordinate dealership promotions and events with the GM/Tracker Boat Manager, Bass Pro Shops store, and nearby outdoor venues, including boat demo days, open houses, fishing clinics, family boat days, and trade-in events.
• Promote major Bass Pro Shops events, seasonal promotions, conservation initiatives, and community outreach.
• Manage event logistics, including setup, signage, vendors, and live coverage; create pre-event promotion and post-event recaps.
• Track views, engagement, and leads and provide monthly summaries.
• Assist with occasional email and website updates.
• Represent the Tracker and Bass Pro Shops brands professionally and stay current on products, trends, and conservation topics.
• Work in partnership with location Pro staff and serve as a liaison for the Base Camp team.
• Perform other duties as assigned.

Benefits

• Discounts on retail merchandise, restaurants, resorts, and conservation attractions.
• Medical benefits.
• Dental benefits.
• Vision benefits.
• Health Savings Account.
• Flexible Spending Account.
• Voluntary benefits.
• 401(k) retirement savings.
• Paid holidays.
• Paid vacation.
• Paid sick time.
• Bass Pro Cares Fund.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED