Community Engagement Specialist

Bass Pro Shops•Gainesville, FL

About The Position

The Community Engagement Specialist serves as the dedicated social media and events coordinator for a Tracker Marine Boat Center and Bass Pro Shops retail store. The role creates and manages engaging short-form video content across both brands, maintains daily social media activity, and coordinates in-store, on-water, and community events to drive traffic, leads, and engagement. Content highlights Tracker, Nitro, Tahoe, Sun Tracker, Regency, Ranger, and Mako boats, as well as Bass Pro Shops’ outdoor lifestyle, conservation work, and destination experiences. Most of the role focuses on developing cross-brand content calendars and planning, filming, editing, and posting videos for platforms such as Instagram, Facebook, TikTok, and YouTube. The specialist engages with followers and customer inquiries, monitors trends and competitors, and supports local influencer partnerships. The role also coordinates dealership and Bass Pro Shops events, manages event logistics, and produces promotional and recap content. Additional duties include reporting performance metrics, occasional email and website updates, representing the brands professionally, working with location Pro staff, and liaising with the Base Camp team. Minimal travel is required. Work is performed under general supervision, with occasional independent judgment and recommendations on work procedures, policies, and practices.

Requirements

High school diploma or equivalent.
0–2 years of experience in marketing, social media, retail, event coordination, customer engagement, or a related field.
Must be at least 21 years old and able to pass an MVR background check.
Proven short-form video creation and editing skills and strong knowledge of social media platforms.
Excellent communication skills and comfort appearing on camera and interacting with customers.
Organized and self-motivated.
Valid driver’s license for local events and shoots.
Ability to lift, carry, and move items weighing up to 50 pounds.
Pre-employment drug screening is required.

Nice To Haves

Associate degree or bachelor’s degree in marketing, communications, public relations, digital media, business, or a related field.
Passion for boating, fishing, and the outdoor lifestyle; personal experience preferred.
Retail, marine, or event-planning experience; training is provided for the right candidate.
Experience with Canva or Adobe Creative Suite for graphics.
Familiarity with community outreach and conservation initiatives.
Experience with CapCut, InShot, Premiere Rush, or similar editing tools.

Responsibilities

Develop a cross-brand social media content calendar aligned with promotions, seasonal themes, holidays, and the Bass Pro Shops playbook.
Highlight new and upcoming products as they become available and provide informed product insights.
Plan, shoot, edit, and publish short-form videos and other content featuring boats, inventory, store experiences, product demonstrations, customer stories, and outdoor lifestyle topics.
Maintain a polished visual style and follow short-form video standards, including strong hooks, text overlays, steady shots, appropriate music, and calls to action.
Manage organic social media growth across Instagram, Facebook, TikTok, YouTube, and other outlined platforms; engage with followers daily and monitor trends and competitors.
Respond to social media customer inquiries and coordinate timely handoffs and follow-up with the Tracker Marine Boat Center and Bass Pro Shops teams.
Support partnerships with local family, fishing, and outdoor micro-influencers.
Coordinate dealership events with the GM/Tracker Boat Manager, Bass Pro Shops store, and nearby outdoor venues, including boat demo days, open houses, fishing clinics, family boat days, and trade-in events.
Promote Bass Pro Shops events and initiatives, including Santa’s Wonderland, fishing and kids’ events, seasonal promotions, conservation initiatives, and community outreach.
Manage event setup, signage, vendors, and live coverage; create pre-event promotional content and post-event recaps.
Track views, engagement, and leads and provide monthly summaries.
Assist with occasional email and website updates.
Represent Tracker and Bass Pro Shops professionally and stay current on products, trends, and conservation topics.
Work in partnership with location Pro staff and serve as a liaison for the Base Camp team.
Perform other duties as assigned.