Community Engagement Coordinator, ETX

GIRL SCOUTS OF NORTHEAST TEXAS•Tyler, TX

1d•Hybrid

About The Position

The Membership Recruiter is a community-embedded ambassador who inspires families to join Girl Scouts and ensures every girl can access an outstanding troop experience. Rooted in the GSUSA Community Engagement Model, this role builds meaningful relationships in assigned geographic communities, identifies opportunities for membership growth, and converts interest into new girl and volunteer members. Recruiters bring the Girl Scout value proposition to life by understanding the needs of families, reducing barriers, and connecting new members to strong, sustainable troops. They use data to guide decisions, collaborate closely with Placement and Volunteer Support, and model an “Unreasonable Hospitality” mindset to ensure every prospective family feels seen, welcomed, and supported from their first interaction. The core purpose of this role is to grow membership by recruiting new girl members and new adult volunteers to serve as troop leaders. This involves building strong, culturally connected community relationships that increase visibility and access for families, launching new troops and filling existing troops, ensuring a seamless handoff to Placement and Volunteer Support, and centering the family experience by listening first, removing barriers, and guiding families through joining. Recruiters represent GSNETX with excellence as the trusted “GS person” in the community.

Requirements

2-4 years of experience in one or more of the following: Community Engagement, outreach, or partnership development; Membership growth, recruitment, sales, or customer acquisition; Education, youth serving nonprofits, or family-facing services; Relationship-based roles requiring follow-up, persuasion and trust-building.
Bachelor’s degree preferred; not required.
Bilingual (English/Spanish) strongly preferred for assigned geographic areas with high Hispanic/Latino populations.
Valid Driver’s License and ability to travel within assigned geographic area.
Ability to work evenings and weekends to support family availability and community events.
Comfort using CRM and data tools (Salesforce, Looker dashboards, Excel, Canva or similar systems).
Willingness to work in a hybrid, community-embedded role (schools, events, meetings, office work).
Demonstrates and promotes a climate of courtesy, respect, and professionalism to coworkers, the volunteers served by this council, and others with whom her/his position puts her/him in contact.
Adheres to the GSNETX’s equal opportunity and non-discrimination policies, which ensure that there will be no discrimination based on race, color, ethnicity, sex, creed, national origin, socioeconomic status, disability, or age.
Once hired, must hold membership in the Girl Scout organization and subscribe to the tenets of the Girl Scout Promise and Law.
Attendance is an essential job requirement defined as having regular, consistent, reliable, punctual and predictable attendance including the ability to work regular hours and shifts, before and after hours, and on weekends, when required.
Complete and pass a background check.

Nice To Haves

Girl Scout value proposition and how to communicate it effectively.
Understanding of community demographics, school systems, and cultural nuances.
Data literacy—ability to interpret dashboards, trends, and area insights.
Exceptional relationship-building and communication skills.
Influencing and sales acumen with a service mindset.
Facilitation and presentation skills (school talks, parent meetings, troop forming events).
Strong organization, time management, and prioritization.
Proficiency in Salesforce, Looker, Excel, Outlook, and virtual meeting software.
Navigate schools and community partners with confidence and adaptability.
Read the room and connect authentically with families.
Learn quickly, iterate, and adjust strategy with resilience.
Maintain professionalism and warmth under pressure.
Collaborate and solve problems cross-functionally.
Data-driven decision making.
Elevating the volunteer and providing excellent customer service.
Growth mindset—open to feedback, learning, and continuous improvement.
Go-getter mentality—self-directed, motivated, and persistent.
Sales mindset—comfortable with outreach, follow-up, and closing.
Adaptability—responds well to shifting conditions and community needs.
Resilience—can redirect plans, handle rejection, and bounce back quickly.
Consistency—shows up reliably and builds trust with schools and partners.
Hospitality-driven mindset—welcomes families warmly and removes barriers.

Responsibilities

Build authentic, ongoing relationships with schools, Pre-K centers, community partners, faith organizations, youth-serving groups, and civic leaders.
Be an ongoing presence in the community—attend key events, school activities, round-ups, family nights, and seasonal opportunities.
Utilize the GSUSA Community Engagement model to center family needs first, address barriers, and create personalized Girl Scout entry points.
Maintain a consistent school liaison network and support liaisons as valued partners.
Identify and leverage existing community events—tailgates, fairs, festivals, campus celebrations—to maximize visibility and recruitment yield.
Ensure GSNETX is represented accurately, honestly, and in alignment with what families will experience.
Meet or exceed goals for new girls and adults in assigned areas.
Plan and execute targeted, data-driven recruitment strategies for assigned areas using dashboards, school pipelines, and demographic insights.
Deliver clear, compelling messaging about Girl Scouts’ benefits, opportunities, and expectations—including the realities of troop leadership commitment.
Convert prospective families and volunteers into registered members through personal contact, events, presentations, and one-on-one conversations.
Launch new troops strategically—especially Kinder/1st grade troops aligned with council growth priorities.
Ensure every girl who wants to join has a pathway to membership by working closely with Placement and Volunteer Support.
Manage and follow up on all recruitment leads with timeliness and consistency.
Collaborate deeply with Placement to quickly, accurately place girls in troops and communicate openings/gaps.
Collaborate deeply with Volunteer Support to ensure new troop leaders receive a strong onboarding foundation, are contacted promptly, and have early-year support.
Collaborate deeply with Girl Experience to share opportunities for prospective families to attend events and strengthen their commitment early.
Proactively share insights about community needs, barriers, and trends to inform council strategy.
Provide warm, responsive, proactive customer service to all caregivers, volunteers, school staff, and community partners.
Communicate with professionalism and empathy across multiple channels (in person, phone, email, text).
Create small “moments of delight” for school partners, families, and volunteers—treat drops, follow-ups, thank-you gestures, and personalized support.
Ensure every family feels welcomed, valued, and supported from the moment they express interest.
Maintain accurate recruitment activity in Salesforce to track leads, follow-ups, and outcomes.
Use Looker dashboards and recruitment reports to prioritize areas, schedule outreach, and adjust strategy based on performance.
Develop and manage an area-specific recruitment plan and budget.
Respond promptly to inquiries and document all recruitment activities.