Community, Customers and Events

Petual•San Francisco, CA

2d•Onsite

About The Position

Petual is hiring an experienced marketer to build its community, customer, and events programs for enterprise internal audit buyers. The role embeds Petual in the professional communities, conferences, and online spaces where audit leaders gather, while also creating programs that bring those leaders together with Petual. The role works closely with Sales and customers to connect programs to important accounts and deals, build trust, and help customers share their experiences. The hire will set the strategy and goals for community and events; choose conferences and decide how Petual participates; develop executive dinners, roundtables, roadshows, and customer events; and establish a Customer Advisory Board. They will also develop customer stories and references for Sales and manage agencies and partners supporting event execution. Petual's growth lead handles invitations, lists, sends, and reporting as a peer partner. The role is expected to measure program impact through deal progression and customer outcomes, and to make the case for hiring a team as the program proves itself. Petual is an early-stage company whose marketing function is being built. The role offers scope to establish emerging programs and work in person with the team in San Francisco. Regular travel to conferences is expected.

Requirements

Eight or more years of experience in field, event, customer, or community marketing at B2B companies selling to enterprise buyers, including experience leading a function.
Experience building a Customer Advisory Board, community, or event series from scratch and sustaining it for at least a year.
Experience running executive dinners and multi-city field programs end to end with a Sales team, with evidence of pipeline produced.
Experience persuading customers in a regulated or conservative industry to speak publicly.
Comfort communicating with executives about their work.
Strong writing skills for invitations, briefs, follow-ups, and post-event reports.
Ability to manage agencies and vendors while maintaining ownership of program metrics.
Comfort with regular travel to conferences.

Nice To Haves

Experience with internal audit, risk, compliance, or finance buyers.
An existing network in the internal audit profession.
Belief in using AI to help a small team run a larger program, with experience building agents that do useful work such as researching event attendees or turning sessions into Sales materials.

Responsibilities

Set community and events strategy and goals in an integrated way with the Sales team.
Choose which conferences Petual sponsors or attends and determine the company's participation at each.
Represent Petual in online communities used by auditors and assess whether to create a Petual-hosted community.
Plan and run executive dinners, roundtables, and regional roadshows with Sales, targeting relevant accounts and deals.
Create customer working sessions where customers share how they use Petual, and develop these into events for the profession.
Recruit founding members of the Customer Advisory Board, set its agenda and cadence, and relay actionable feedback to Product.
Develop customer case studies, references, and speaking opportunities for Sales, and maintain a pool of customers available to speak with prospects, analysts, and the press.
Coordinate with agencies and partners on event booths, logistics, meeting plans, and talk tracks.
Write follow-up materials for event conversations with the team that hosted them.
Measure whether programs help move deals and improve customers' work, and understand the associated metrics.
Make the case for building a team and hire as the program demonstrates results.