Community Events Specialist

VIPcare•Huntsville, AL

About The Position

The Community Events Specialist independently owns community event activity within an assigned region. The role plans and delivers educational events and community outreach that support Medicare beneficiary awareness and access to Better Health Group’s care model, applying enterprise strategy and standards within CMS Medicare regulations, Anti-Kickback Statute requirements, and internal compliance policies. The Specialist is the primary regional decision-maker for day-to-day operational matters within the approved budget and compliance framework, with independent authority over regional event planning, budget allocation, vendors, partners, scheduling, and outcomes. The position manages events from concept through post-event analysis, including broker engagement sessions and larger community events. It ensures that events are correctly classified as educational or marketing events; that event conduct, materials, food, beverages, gifts, invitations, attendee data, and follow-up comply with applicable CMS, OIG, AKS, and HIPAA requirements; and that potential regulatory concerns are escalated appropriately. The Specialist also maintains event documentation and audit-ready financial and CRM records, tracks regional performance, and reports regional results and compliance activity to the Manager, Community Events. The role requires frequent travel within the assigned market, event setup and execution, and occasional evening and weekend work. The listed pay range is USD $50,000–$60,000 per year.

Requirements

High school diploma or equivalent.
At least 3 years of experience in event planning, community outreach, or marketing, including demonstrated independent management of event strategy and budgets within an assigned territory or market.
Demonstrated ability to own and manage a budget, allocate resources, track spending, and make independent financial decisions within an assigned area.
Willingness to develop and maintain knowledge of CMS Medicare marketing regulations, Anti-Kickback Statute requirements, and CMS event-type rules.
Proficiency in Salesforce or a comparable CRM.
Familiarity with project management tools such as Monday.com or HubSpot.
Proficiency with Google Suite, including Drive, Docs, Sheets, and Slides.
Ability to independently manage multiple concurrent events and competing priorities under tight deadlines.
Strong negotiation, interpersonal, and relationship-building skills.
Strong organizational skills, attention to detail, and self-direction.
Valid driver's license and willingness to travel across the assigned regional market.
Ability to handle data and sensitive information confidentially.
Appreciation of cultural diversity and sensitivity toward target patient populations.
Ability to travel frequently within assigned markets, up to 75%.
Ability to stand, walk, and participate in event setup and execution.
Ability to lift and carry event materials weighing up to 25 pounds as needed.
Ability to operate a motor vehicle and maintain reliable transportation between assigned locations.
Availability to work occasional evenings and weekends based on event schedules.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience in Medicare Advantage, Medicaid, or value-based care organizations.
Working knowledge of CMS Medicare marketing regulations, Anti-Kickback Statute requirements, and CMS event-type rules.
Experience working with insurance brokers or licensed sales agents.
Understanding of CMS broker compensation rules.
Bilingual in English and Spanish.

Responsibilities

Own end-to-end planning and execution of regional community events, from concept through post-event analysis, including broker engagement sessions and larger-scale events.
Apply enterprise event standards to regional programming based on local market conditions, partner expectations, and logistical needs.
Independently classify events as educational or marketing events and ensure activities and materials comply with the rules for each event type.
Select venues and event formats, coordinate logistics such as catering, A/V, and signage, and ensure food, beverages, and gifts remain within applicable nominal-value limits.
Ensure beneficiary-facing marketing materials meet CMS requirements and obtain required reviews and approvals; escalate review needs to the Manager and compliance team.
Resolve day-of-event issues and escalate potential regulatory exposure, beneficiary complaints, unplanned marketing activity, and unanticipated broker conduct.
Manage invitations, RSVPs, attendance tracking, and follow-up communications in compliance with CMS unsolicited-contact restrictions and HIPAA.
Own and manage the regional events budget, independently allocating and reallocating funds and making expenditure decisions within the approved budget.
Negotiate and document fair-market-value cost-sharing arrangements with regional health plan partners, ensuring arrangements are not linked to referral volume or enrollment outcomes and are reviewed by compliance before execution.
Maintain real-time, audit-ready budget records, identify variances, take corrective action, evaluate invoices, authorize expenditures, and approve payments within designated authority.
Provide regional budget analysis, forecasting, and recommendations to the Manager’s enterprise-level budget process.
Manage broker, partner, and community relationships in compliance with AKS requirements and ensure event arrangements do not provide improper remuneration or imply exclusive endorsement.
Coordinate co-sponsored events with regional health plan partners in alignment with their CMS marketing obligations, document arrangements, and involve compliance before finalizing agreements.
Promptly share partner feedback, engagement trends, and potential compliance concerns with the Manager and compliance team.
Maintain complete event, lead, and outcome data in CRM platforms in accordance with enterprise standards, HIPAA, and CMS data-use rules.
Develop and manage the regional event calendar, coordinating with stakeholders while retaining final authority over regional scheduling and prioritization.
Track and analyze event performance, including attendance, educational engagement, appointment scheduling, and follow-up activity, and determine regional follow-up actions.
Submit regular regional performance and compliance reports to the Manager and flag compliance items requiring enterprise-level attention.
Maintain working knowledge of CMS Medicare Advantage and Part D marketing regulations, OIG beneficiary-inducement guidance, and AKS requirements as they apply to events and broker engagement.
Maintain documentation demonstrating compliance, including event classifications, material approvals, vendor agreements, and records of compliance consultations.
Participate in required compliance training and apply updated regulatory guidance to regional event practices.