Events Specialist

F5 Networks • Seattle, WA

2d • Onsite

About The Position

The Events Specialist is an integral member of F5’s Global Events team, leading the planning, production, and end-to-end execution of high-impact marketing events, conferences, and major industry trade shows, with a key focus on AI-centric events. The role translates marketing strategy and business goals into live, digital, and hybrid event experiences that build brand visibility, engage audiences, and accelerate the sales pipeline. The specialist coordinates complex cross-functional workstreams, manages program finances, and makes pragmatic decisions in fast-evolving environments while bringing creative ideas and event best practices to the team.

The position is located in Seattle, Washington, or San Jose, California, and requires in-office attendance. Duties are typically performed in a professional office or home-office environment using standard computer and telecommunication systems. The position requires communicating across time zones and regions, travel approximately 20%–30% domestically and internationally, and flexibility to work non-standard hours, including evenings and weekends, during event builds and executions. Event production may involve extensive walking, prolonged standing, and lifting promotional or collateral items weighing up to 25 pounds.

The annual base salary range is $93,300–$139,900. Incentive compensation, bonuses, restricted stock units, and benefits may also be offered. The posting refers candidates to F5’s benefits website for further details but does not enumerate specific benefits.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality, or equivalent practical experience.
• At least 5 years of progressive experience in event planning and project management.
• Hands-on experience with Salesforce, Marketo, Uptempo, and enterprise event registration, badge-scanning, and attendee mobile app platforms.
• Proven success leading complex, multi-day marketing events, large trade show booth presences, and cross-functional campaigns from strategy through execution.
• Experience managing RFP processes, negotiating master services agreements, and directing agency and production teams.
• Ability and willingness to travel approximately 20%–30% domestically and internationally.
• Strong working knowledge of enterprise event marketing and marketing automation, CRM, financial/budget management, event registration, and mobile app technologies.
• Exceptional project governance, organization, and multitasking abilities, including managing competing workstreams and milestones.
• Strong analytical, critical reasoning, problem-solving, risk anticipation, contingency planning, and operational decision-making skills.
• Strong relationship-building and stakeholder-influence skills across matrixed, cross-functional, and global teams, including engagement with senior leadership, account executives, and external partners.
• Outstanding written, verbal, and presentation skills for communicating logistics, program briefs, and metrics to varied audiences.
• Proactive, curious, resilient, adaptable, and able to develop creative solutions as priorities evolve.
• Ability to communicate effectively across multiple time zones and regions.
• Ability to perform active event-production work, including extensive walking, standing for extended periods, and light lifting up to 25 pounds.
• Flexibility to periodically work non-standard hours, including evenings and weekends, during live event builds and executions.

Nice To Haves

• Experience in an enterprise B2B technology or SaaS organization.

Responsibilities

• Lead the planning and execution of large-scale marketing events, trade shows, and customer experiences from inception through post-event wrap-up, aligning them with brand standards and strategic business objectives.
• Develop and maintain project plans, critical-path workback schedules, and milestone trackers.
• Manage program budgets in Uptempo, including spend, purchase orders, accruals, and final reconciliations.
• Collaborate with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales to develop event themes, content programming, promotions, and account-based attendee acquisition plans.
• Source, negotiate with, and manage vendors and agencies, including exhibit production houses, audio-visual and staging teams, venues, caterers, and transportation providers.
• Oversee booth properties, demo station technical setups, partner deliverables, and on-site brand installations to support attendee flow, engagement, and brand impact.
• Establish on-site lead qualification protocols and partner with Sales Enablement on timely SLA handoffs.
• Analyze attendee feedback, session attendance, and pipeline influence to evaluate event ROI and support continuous improvement.
• Perform other related duties and special event assignments as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level