Community & Content Manager, RPG/Sports (TW/HK/SEA)

2K Games is seeking an experienced and passionate Community & Content Manager for Taiwan, Hong Kong, and Southeast Asia. The ideal candidate will be responsible for engaging with local game communities, formulating community strategy, managing content, and maintaining relationships with key community advocates and influencers in the territories. They will also be responsible for proposing and managing community engagement programs, formulating long-term and annual community growth strategies for the franchise, and executing influencer marketing campaigns. The candidate should have a minimum of 3 years of experience in game software or relevant B2C content and entertainment business industry, strong community insight with particular emphasis on strategy games, and understanding influencer dynamics and influencer management skills. Strong verbal and written communication skills in English and Mandarin are required.

• Responsible for the community management of the titles assigned.
• Own all the owned media (2K owned social channels on various platforms) of the titles and responsible for the performance of owned media.
• Be player and channel first to build a content plan that right message, right time and right place, caring about the conversion channels and messaging as much as the brand channels and messaging. Every touch point matters.
• Propose and manage the community engagement programs.
• Formulate long term and annual community growth strategies for the franchise.
• Revise and execute influencer marketing campaign.
• Manage community agencies.
• Collect influencer information and make them as an internal database and maintain it by keep updating it.
• Collaborate with other fellow ROA marketing teams for combined GTM objective set within Asia marketing.
• Establish community insights based on daily monitoring on the community intel with analysis on the related in-game data.
• Always on leading side of change management for community marketing practice innovation.
• Be the resourceful community marketer with efficiency with high level of cost control discipline when spending budget or OPEX-related costs.
• Support the marketer for operation logistics (PO/PR/routing approval).

• Minimum 3 years of experience in game software or relevant B2C content and entertainment business industry
• Strong verbal and written communication skills in English and Mandarin
• Strong community, social and influencer knowledge with emphasis on strategy game live operation
• Ability to formulate community strategy based on the product insights and market knowledge
• Strong understanding on social network platforms and their eco-system in Taiwan and Southeast Asia territories
• Understanding influencer dynamics and influencer management skill
• Strong community insight with particular emphasis on strategy games
• ROI discipline when conducting any community marketing campaign
• Data-driven analytical skills
• Attitude of “learn and grow” through “trial and error”
• Ability to create scientific postmortem and performance analysis on previous campaigns
• Affinity and knowledge to Japanese subcultures (Anime, Manga, Pixiv, Cosplay, NicoNico, etc.) - Bonus point
• Watches a lot of YouTube, Twitch or other video streaming or VOD platform - Bonus point
• Pre-established relationship with MCN agencies or influencers - Bonus point
• Knowledge on related entertainment industry that is connected with game industry - Bonus point
• Strong team player with an outgoing personality - Bonus point