Community & Content Manager, RPG/Sports (Japan)
2K
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Posted:
May 3, 2023
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Hybrid
About the position
2K Games is seeking an experienced and passionate Community & Content Manager for Japan. The ideal candidate will have a minimum of 3 years of experience in game software or relevant B2C content and entertainment business industry. They will be responsible for engaging with local game communities, formulating community strategy, managing content, and maintaining relationships with key community advocates and influencers in Japan. The Community & Content Manager will also be responsible for proposing and managing community engagement programs, formulating long term and annual community growth strategies for the franchise, and executing influencer marketing campaigns. Strong verbal and written communication skills in English and Japanese, affinity and knowledge to Japanese subcultures, and pre-established relationships with MCN agencies or influencers are considered bonus points.
Responsibilities
- Responsible for the community management of the titles assigned.
- Own all the owned media (2K owned social channels on various platforms) of the titles and responsible for the performance of owned media.
- Be player and channel first to build a content plan that right message, right time and right place, caring about the conversion channels and messaging as much as the brand channels and messaging. Every touch point matters.
- Propose and manage the community engagement programs.
- Formulate long term and annual community growth strategies for the franchise.
- Revise and execute influencer marketing campaign.
- Manage community agencies.
- Collect influencer information and make them as an internal database and maintain it by keep updating it.
- Collaborate with other fellow ROA marketing teams for combined GTM objective set within Asia marketing.
- Establish community insights based on daily monitoring on the community intel with analysis on the related in-game data.
- Always on leading side of change management for community marketing practice innovation.
- Be the resourceful community marketer with efficiency with high level of cost control discipline when spending budget or OPEX-related costs.
- Support the marketer for operation logistics (PO/PR/routing approval).
Requirements
- Minimum 3 years of experience in game software or relevant B2C content and entertainment business industry
- Strong community insight with particular emphasis on strategy games
- Understanding influencer dynamics and influencer management skill
- Strong understanding on social network platforms and their eco-system in Japan
- Able to formulate solid community campaign for launch and post launch live operation
- Ability to formulate community strategy based on the product insights and market knowledge
- ROI discipline when conducting any community marketing campaign
- Attitude of “learn and grow” through “trial and error”
- Ability to create scientific postmortem and performance analysis on previous campaigns
- Data-driven analytical skills
- Strong verbal and written communication skills in English and Japanese (Bonus)
- Affinity and knowledge to Japanese subcultures (Anime, Manga, Pixiv, Cosplay, NicoNico, etc.) (Bonus)
- Watches a lot of YouTube, Twitch or other video streaming or VOD platform. (Bonus)
- Pre-established relationship with MCN agencies or influencers (Bonus)
- Knowledge on related entertainment industry that is connected with game industry. (Bonus)
- Strong team player with an outgoing personality (Bonus)