Associate Marketing Manager, Strategy/Core (Japan)

2K is seeking an experienced and passionate Associate Marketing Manager for Japan. The ideal candidate should have a background in community management within the mobile and F2P industry, with a focus on live operation of Strategy/Core games. They should possess strong community understanding, influencer relations, influencer marketing, and social network management skills. The main responsibilities of this role include engaging with local game communities, formulating community strategy, managing content, and maintaining relationships with key community advocates and influencers in Japan. The candidate will also be responsible for proposing and managing community engagement programs, executing influencer marketing campaigns, and collaborating with other marketing teams.

• Responsible for the community management of the assigned titles
• Own all the media (2K owned social channels on various platforms) of 2K's titles
• Build a content plan with the right message, tone, and timing
• Propose and manage community engagement programs
• Formulate long term and annual community growth strategies for the franchise
• Revise and execute influencer marketing campaigns
• Manage community agencies
• Collect and update influencer information in a database
• Collaborate with other ROA marketing teams for combined GTM objective set within Asia marketing
• Establish community insights based on daily monitoring of community intel and analysis of related in-game data
• Stay updated on community marketing innovation
• Efficiently budget and control OPEX-related costs
• Support marketers with operation logistics (PO/PR/routing approval)

• Experience as a community manager in the mobile and F2P industry
• Emphasis on live operation of Strategy/Core games with community understanding
• Experience in influencer relations and influencer marketing
• Proficiency in social network management
• Ability to formulate solid community strategy with ROI discipline
• Ability to engage with local game communities
• Ability to manage content and maintain relationships with key community advocates and influencers
• Ability to provide community sentiment and pulse to leadership and dev teams
• Responsible for community management of assigned titles
• Ownership of 2K owned social channels on various platforms
• Ability to build a content plan with the right message, tone, and timing
• Ability to propose and manage community engagement programs
• Formulation of long term and annual community growth strategies
• Execution of influencer marketing campaigns
• Management of community agencies
• Collection and updating of influencer information in a database
• Collaboration with other ROA marketing teams for combined GTM objective set within Asia marketing
• Establishment of community insights based on daily monitoring of community intel and analysis of related in-game data
• Familiarity with community marketing innovation
• Efficient budgeting and control of OPEX-related costs
• Support for operation logistics (PO/PR/routing approval)
• Proficiency in English and Japanese language.

• Inclusive work environment
• Opportunity to work with critically-acclaimed franchises
• Encouragement to explore global positions
• Engaging with local game communities
• Formulating community strategy
• Managing content
• Maintaining relationships with key community advocates and influencers
• Providing community sentiment and pulse to improve the product and service
• Ownership of media channels for 2K's titles
• Building a content plan with the right message, tone, and timing
• Managing community engagement programs
• Formulating long term and annual community growth strategies
• Executing influencer marketing campaigns
• Collaboration with other marketing teams
• Establishing community insights based on daily monitoring of community intel
• Staying on the forefront of community marketing innovation
• Efficient budgeting and controlling of costs
• Support for operation logistics
• Proficiency in English and Japanese languages
• Strong passion and enthusiasm for growing and nurturing the community
• Strong problem-solving skills with innovative and creative ideas
• Expertise in community, social, and influencer knowledge
• Strong understanding of social network platforms and YouTube operations
• Ability to formulate solid community campaigns
• Data-driven analytical skills
• Affinity and insights to 2K brand and relevant game genres
• Pre-established relationships with MCN agencies or influencers
• Knowledge of related entertainment industry
• Strong team player with an outgoing personality