San Francisco Communications Representative, Expert

Pacific Gas And Electric Company•Oakland, CA

8d•$118,000 - $188,000•Hybrid

About The Position

The San Francisco Communications Representative, Expert supports PG&E communications programs for San Francisco in alignment with the company’s performance goals and mission. The role manages the earned media landscape, serves as a company spokesperson, and leads regional emergency response communications with media as needed. The position plans, develops, delivers, and disseminates communications across internal, external, executive, media, and online channels. It develops and coordinates strategies and initiatives to sustain and advance PG&E’s reputation with stakeholders, and collaborates with lines of business and external stakeholders to provide timely, relevant, consistent corporate information about PG&E issues, programs, and operations. The representative provides communications support and counsel to the San Francisco Project Management Office, identifies proactive media opportunities, evaluates media pitches, and helps escalate or mitigate customer and operational issues that may attract media attention. The role tells the story of PG&E’s reliability and safety progress in San Francisco, including the company’s history and local work. It also builds cooperative relationships, guides key decisions, and presents information persuasively to internal and external audiences. The position is based in the greater San Francisco region, with the specific location to be agreed upon by the hiring manager and successful candidate. Although described as remote, the role requires in-person work three days per week. Travel is approximately 15% of the time. The position participates in rotating after-hours emergency communications support, including nights, weekends, and holidays.

Requirements

At least 7 years of related experience in corporate communications, journalism, and/or politics.
Bachelor’s degree in Communications, Journalism, English, Advertising, Public Relations, or a related discipline, or equivalent work experience.
Strong oral and written communication skills.
Ability to communicate complex issues in clear, concise, easy-to-understand language.
Proficient computer skills, including Microsoft Word, Excel, PowerPoint, Access, and Outlook, and experience with information systems.
Ability to travel approximately 15% of the time and participate in rotating after-hours emergency support, including nights, weekends, and holidays.
Ability to work in person three days per week.

Nice To Haves

Accredited Business Communicator (ABC) credential.
Accredited in Public Relations (APR) credential.
Professional Certified Marketer (PCM) credential.
Experience in media or public relations, journalism, and corporate or marketing communications.
Experience as an on-camera spokesperson.
Resident of San Francisco.
Bilingual in Chinese or Spanish preferred.
Leadership experience.
Experience coaching and counseling corporate officers and management at all leadership levels.
Energy industry experience.
Customer-experience focus.
Understanding of the Incident Command Structure (ICS) and its application.
Ability to act as a thought leader and provide strategic counsel using extensive subject matter expertise in strategy development, review, and resolution of complex issues.
Ability to collaborate with senior management and/or corporate executives on strategic planning and decision-making.
Fluency in oral and/or written communications of one or more demographic and/or nonverbal languages, not including English.

Responsibilities

Manage the development, implementation, and coordination of communications programs and initiatives, including emergency response communications.
Develop and review strategic communications plans for the San Francisco Division and ensure alignment with internal and external communications partners.
Establish plans and strategies for integrating messages with marketing programs and events.
Write news releases, media advisories, internal and external blog posts, and social media content for regional communications programs and initiatives.
Plan, pitch, and staff media events, serving as lead spokesperson or supporting the VP as PG&E’s voice in San Francisco.
Maintain relationships with Regional Communication Leads and Customer, Local Government Affairs, and Energy Delivery leaders and personnel assigned to San Francisco.
Advise local teams and internal and external leaders on addressing and resolving key issues.
Partner with PG&E leaders and external leaders to stay current on challenges and opportunities affecting the company and its coworkers in San Francisco.
Review and support key performance metrics using the Lean Operating System.
Provide direction, training, guidance, and instruction to communications representatives in lower-level positions.
Provide communications counsel to the San Francisco Project Management Office, identify proactive media opportunities, evaluate media pitches, and help escalate or mitigate customer and operational issues that could receive media attention.
Participate in rotational after-hours emergency response communications support, including nights, weekends, and holidays.