San Francisco Communications Representative, Expert

PG&E•San Francisco, CA

8d•Hybrid

About The Position

The San Francisco Communications Representative, Expert supports PG&E communications programs in San Francisco, aligning them with company performance goals and mission. The role manages the earned-media landscape, serves as a company spokesperson, and leads regional emergency-response communications with media as needed. It plans, develops, delivers, and disseminates communications through internal, external, executive, media, and online channels, and develops strategies to sustain and advance PG&E’s reputation with customers, clients, the public, employees, and other stakeholders. The representative collaborates with PG&E lines of business and external stakeholders to deliver timely, relevant, consistent corporate information about company issues, programs, and operations, including news releases, media opportunities, and press conferences. The position supports and advises the San Francisco Project Management Office by identifying proactive media opportunities, evaluating pitches, escalating customer or operational issues that may attract media attention, and helping mitigate issues raised by media. It also communicates PG&E’s reliability and safety progress in San Francisco, covering the company’s history and ongoing customer work as well as local projects. The role builds cooperative relationships, guides company decisions through strategic communications expertise, and presents information persuasively to internal and external audiences. The position is based in the greater San Francisco region by agreement with the hiring manager and candidate. Although described as remote, it requires in-person work three days per week, approximately 15% travel, and rotational after-hours emergency-response support, including nights, weekends, and holidays.

Requirements

At least 7 years of related experience in corporate communications, journalism, and/or politics.
Bachelor’s degree in Communications, Journalism, English, Advertising, Public Relations, or a related discipline, or equivalent work experience.
Strong oral and written communication skills.
Ability to communicate complex issues in clear, concise, easy-to-understand language.
Proficient computer skills, including Microsoft Office applications such as Word, Excel, PowerPoint, Access, and Outlook, and experience with information systems.
Ability to travel approximately 15% of the time and work in person three days per week.
Availability for rotational emergency-response on-call support during nights, weekends, and holidays.

Nice To Haves

Accredited Business Communicator (ABC) credential.
Accredited in Public Relations (APR) credential.
Professional Certified Marketer (PCM) credential.
Experience in media or public relations, journalism, and corporate or marketing communications.
Experience as an on-camera spokesperson.
Resident of San Francisco.
Bilingual in Chinese or Spanish preferred.
Leadership experience.
Experience coaching and counseling corporate officers and management at all leadership levels.
Energy industry experience.
Customer-experience focus.
Understanding of the Incident Command Structure (ICS) and its application.
Ability to act as a thought leader and provide strategic counsel, applying extensive subject-matter expertise to strategy development, review, and resolution of complex issues.
Ability to collaborate with senior management and/or corporate executives to support strategic planning and decision-making.
Fluency in oral and/or written communications of one or more demographic and/or nonverbal languages, not including English.

Responsibilities

Manage the development, implementation, and coordination of communications programs and initiatives, including emergency-response communications.
Develop and review strategic communications plans for the San Francisco Division and ensure alignment with internal and external communications partners.
Establish plans and strategies for integrating messages across marketing programs and events.
Write news releases, media advisories, internal and external blog posts, and social media content supporting regional communications programs and initiatives.
Plan, pitch, and staff media events, serving as lead spokesperson or supporting the VP acting as PG&E’s voice in San Francisco.
Maintain relationships with peer Regional Communication Leads and with Customer, Local Government Affairs, and Energy Delivery leaders and personnel assigned to San Francisco.
Advise local teams and other internal and external leaders on addressing and resolving key issues.
Partner with PG&E leaders and external leaders to stay current on challenges and opportunities affecting the company and its coworkers in San Francisco.
Review and support key performance metrics using the Lean Operating System.
Provide direction, training, guidance, and instruction to communications representatives in lower-level positions.
Identify proactive media opportunities for the San Francisco Project Management Office, evaluate media pitches, help escalate customer or operational issues that could draw media attention, and mitigate issues raised by media.
Participate in rotational after-hours emergency communications support, including nights, weekends, and holidays.