Communications Manager - Operations & Field Communications

Sunbelt Rentals, Inc.•Fort Mill, SC

1d•$113,342 - $155,846

About The Position

The Communications Manager serves as the primary communications partner for Operations, Customer Experience, Fleet, Product, and other field-facing business priorities. The role develops integrated communications strategies aligned with business objectives and employee needs, counsels business leaders, translates complex initiatives into clear and actionable messages, and coordinates with Communications, Marketing, HR, Safety, and other functions. The position develops communications for branch and frontline audiences, supporting operational programs, process changes, products and services, fleet initiatives, Customer Experience priorities, and commercial programs. It creates leader toolkits and helps establish consistent communications rhythms while working to reduce noise and improve relevance for frontline employees. The Communications Manager writes and edits content across multiple formats and channels, including emails, leader communications, talking points, FAQs, toolkits, articles, presentations, digital content, and employee stories. The role manages concurrent plans and projects, coordinates calendars and dependencies, and ensures communications are accurate, timely, and appropriately targeted. It also evaluates effectiveness using employee feedback, channel performance, and other data, then applies findings to improve communications.

Requirements

Bachelor’s degree in communications, journalism, public relations, or a related field.
At least 8 years of communications experience, including internal communications and support for operations or a distributed/frontline workforce.
Exceptional writing and editing skills, including the ability to translate complex business topics into clear, engaging, and actionable communications.
Demonstrated ability to develop communications strategies and drive execution across multiple channels and audiences.
Strong business acumen and ability to partner with, counsel, and influence senior leaders and cross-functional stakeholders.
Sound judgment and agility in managing competing priorities, ambiguity, and fast-moving business needs.
Strong project management and organizational skills, with excellent attention to detail.
Audience-first mindset and demonstrated ability to use data and feedback to improve communications effectiveness.
Collaborative, curious, and flexible approach, with the ability to work effectively across functions and levels of the organization.

Responsibilities

Serve as the primary Communications partner for Operations, Customer Experience, Fleet, Product, and other field-facing business priorities.
Develop integrated communications strategies and plans aligned with business objectives and employee needs.
Counsel business leaders on communications approach, audience, timing, messaging, and channels.
Translate complex operational and commercial initiatives into simple, compelling, actionable communications.
Anticipate communications needs and identify opportunities to improve employee awareness, understanding, and adoption.
Coordinate with Communications, Marketing, HR, Safety, and other functions to ensure consistent messaging.
Create communications for branch and frontline audiences, supporting operational programs, process changes, new products and services, fleet initiatives, Customer Experience priorities, and commercial programs.
Build communications toolkits that help leaders cascade information through their teams.
Help establish consistent rhythms for communicating operational priorities to the field and identify ways to reduce communications noise.
Write, edit, and deliver communications across formats and channels, including emails, talking points, FAQs, articles, presentations, digital content, and employee stories.
Develop messaging connecting individual programs to the company's broader strategy and business priorities.
Partner with Content Production and creative resources to determine whether video, graphics, or other formats can improve understanding and engagement.
Manage multiple communications plans and projects simultaneously; coordinate calendars, sequencing, and dependencies.
Partner with stakeholders early to clarify objectives, audiences, desired actions, and success measures.
Balance planned communications with emerging business needs and time-sensitive operational issues.
Use employee feedback, channel performance, and other data to evaluate communications effectiveness and improve messaging, channels, timing, and audience targeting.
Identify recurring field communications challenges, recommend solutions, and share best practices with business partners and leaders.