Mgr: Communications & Content (Stevens Pass)
About The Position
Stevens Pass is hiring a full-time, year-round Communications Manager. This role is based in-resort at Stevens Pass. The Communications Manager for Stevens Pass is responsible for promoting and protecting the reputation of the resort through strategic communications, effective and creative storytelling, proactive media relations, social media management, issues management and crisis communications. The Manager acts as a spokesperson for the resort and provides guidance and counsel to resort leadership with internal and external communications initiatives. This role oversees the resorts’ social media accounts, content strategy and capture, and management of the resort Content Specialist. The ideal candidate will have experience in communications, media relations, storytelling, social media, copywriting and issues management. This position reports to the Director of Communications, West Region and is also part of the broader West Region Communications team, responsible for building the reputation of its resorts, Vail Resorts, and the Epic Pass.
Requirements
- Bachelor’s degree required, preferably in Journalism, Communications or Marketing
- 5+ years of experience in an external communications or PR role, and proven experience working with journalists
- Excellent writer able to draft nuanced communications on a variety of topics
- Experience with all forms of external communications channels, especially news media
- Experience with and knowledge of social media channels, community management, and content capture
- Experience with crisis communications and issues management
- Experience with management of a direct report
- Passionate and proactive with drive to grow and develop as a leader
- Self-starter who can manage independent projects
- Strong interpersonal and relationship-building skills; builds and maintains highly effective working relationships internally and externally
- Team player – strives for collective success
Responsibilities
- Lead all strategic communications efforts and storytelling of Stevens Pass through earned and owned media channels to drive business goals and outcomes.
- Drive resort social media strategy and content development, with oversight of resort Content Specialist, to help build and maintain brand awareness.
- Manage and support timely in-resort photo and video capture for resort social media channels and maintain updated content library.
- Manage in-resort media hosting and local influencer and ambassador programs.
- Proactively build and manage media relationships and provide on-site media and interview support.
- Act as a spokesperson for Stevens Pass and prep resort leaders to act as spokespeople.
- Serve as a key communications resource for the resorts’ leaders and develop strategic messaging that supports their goals internally and externally.
- Work closely with West Region team to ensure execution of regional communications and business strategies.
- Work closely with the Resort Marketing Team, and specifically the local Field Marketing Manager, for alignment and collaboration on execution of strategy and messaging to promote the resort brand and events.
- Build relationships with internal and external stakeholders across the resort, company, and local community.
- Manage media lists, media tracking, and reporting.
- Reasonable on-call availability, including nights, weekends and holidays
Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
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What This Job Offers
Job Type
Full-time
Career Level
Manager
