Communications and Community Engagement Director

HCA Healthcare • San Antonio, TX

22h • Onsite

About The Position

The Facility Director, Communications and Community Engagement works onsite at a local hospital as an extension of the Division Marketing and Corporate Affairs team. The role supports promotion of HCA Healthcare’s family of brands and the Division’s growth agenda, and represents the organization’s mission, purpose, and strategic vision internally and externally. The Director identifies opportunities to engage stakeholders through communication and relationship building and participates in developing and executing communications and community engagement plans for the hospital’s local market. The role also supports marketing efforts aligned with Division and Corporate/Group objectives, strategies, and tactics, and leads collaboration and execution of community engagement activities based on local needs and opportunities.

The position reports directly to the Division AVP, Strategic Communications, with a dotted-line reporting relationship to the Hospital CEO. The Director sits on the hospital’s administrative leadership team and serves as its lead communicator. Responsibilities span communications, community engagement, and marketing, including supporting hospital leadership communications, public relations and crisis communications, community programs and events, local brand management, and marketing content and materials.

Requirements

• Bachelor’s degree required.
• At least 1 year of experience in a management role.
• At least 5 years of relevant work experience.

Responsibilities

• Connect the enterprise brand narrative with the market and hospital brand.
• Assist the CEO and other officers with communications needs, including colleague engagement messaging.
• Support development and implementation of the strategic public relations and communications plan to meet organizational needs and hospital business and growth goals.
• Develop content for owned, earned, and paid media channels and pitch stories to local media outlets.
• Manage crisis communications and serve as an on-call public information representative.
• Stay informed about hospital news, trends, services, and objectives.
• Partner with the Facility Ethics and Compliance Officer to support adherence to marketing and communications policies.
• Monitor patient comments and reviews about the hospital and its physicians, respond to positive engagements, and help resolve negative experiences promptly.
• Communicate Enterprise, Group, and Division community engagement strategies to facility leadership.
• Drive community engagement programs and activities to strengthen the hospital’s reputation.
• Support strategy for the hospital’s Board of Trustees, including its composition and engagement.
• Identify healthcare-related community engagement activities in the hospital’s service area that align with organizational goals.
• Support and coordinate events and programs aligned with Division and hospital goals to raise awareness of the submarket’s capabilities and strengths.
• Support colleague community engagement, including community and HCA Healthcare Hope Fund giving campaigns, volunteering, and board service, in collaboration with Human Resources.
• Communicate Enterprise, Group, and Division marketing strategies to facility leadership.
• Provide facility insights for Division and regional marketing plans, including access to service line leaders, subject matter experts, and other key leaders.
• Lead local brand management activities and educate stakeholders on brand strategies, including the proper use of logos and marks.
• Partner with the Division team to activate local marketing and brand strategies.
• Support marketing tactics applicable to Physician & Provider Relations and Physician Service Group needs.
• Support the Division and Corporate growth agenda.
• Partner with the Marketing Services Organization to develop content, including web and social content, and manage hospital collateral such as flyers, brochures, and rack cards.

Benefits

• Medical, prescription drug, dental, vision, behavioral health, and telemedicine coverage.
• Wellbeing support, including free counseling and referral services.
• Paid time off, paid family leave, long- and short-term disability coverage, and leaves of absence.
• 401(k) plan with a 100% match on 3% to 9% of pay, based on years of service.
• Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support, and financial wellbeing counseling.
• Tuition assistance, student loan assistance, certification support, dependent scholarships, and a partnership with Galen College of Nursing.
• Fertility and family-building benefits and adoption assistance.
• Life insurance and supplemental health protection plans.
• Auto and home insurance, legal counseling, identity theft protection, and consumer discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager