Commercialization Manager, Stanley Brand

Stanley Black & Decker•Towson, MD

9d•Hybrid

About The Position

The Commercialization Manager for the Stanley Brand is part of the Tools & Outdoor team, based in Towson, Maryland, with a hybrid schedule of three days in the office and two days remote and up to 20% travel as needed. The role partners with channel and sales teams to translate global Stanley brand and category strategies into targeted North American channel initiatives. It leads cross-functional initiatives that support market growth, distribution expansion, and sales and profit delivery. The position also manages the Customer Experience Center for targeted customer meetings.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least 3 years of experience in category management, product commercialization, channel marketing, sales strategy, or a related field.
Strong commercial acumen, analytical capability, and data-driven decision-making skills, using insights and market trends.

Nice To Haves

MBA.
Experience across multiple channels, including Retail, Commercial, and Distribution, ideally in consumer durables or manufactured products.
Experience working with Home Improvement or Hardware customers.

Responsibilities

Partner with channel and sales teams to develop and execute regional category management and go-to-market strategies, prioritizing product categories to maximize growth, market share, and distribution expansion.
Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.
Collaborate with channel teams to support demand generation activities and initiatives.
Translate brand and category priorities into actionable channel plans that drive in-market execution.
Develop sell-in messaging and materials for strategic relationships with channel partners, distributors, and retail accounts.
Collaborate with channel partners on business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.
Support integration of Stanley’s brand and product strategies within partner organizations to align shared objectives.
Work with internal and external stakeholders to identify opportunities that enhance Stanley’s market presence and commercial performance.
Manage the Customer Experience Center for targeted customer meetings.
Translate global Stanley brand and category strategies into targeted North American channel initiatives in partnership with channel and sales teams.
Lead cross-functional initiatives supporting market growth, distribution expansion, and sales and profit delivery.