Commercialization Manager, Stanley Brand

Stanley Black & Decker, Inc. • Towson, MD

10d • $77,600 - $124,900 • Hybrid

About The Position

The Commercialization Manager for the Stanley brand is part of the Tools & Outdoor team and works in a hybrid arrangement in Towson, Maryland, with three days in the office and two days remote. The role supports North American channel and sales teams in translating global Stanley brand and category strategies into targeted channel initiatives. It partners with internal and external stakeholders to advance market growth, distribution expansion, and sales and profit delivery, and manages the Customer Experience Center for targeted customer meetings. Travel of up to 20% may be required as needed.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3 years of experience in category management, product commercialization, channel marketing, sales strategy, or a related field.
• Experience across multiple channels, including Retail, Commercial, and Distribution, ideally in consumer durables or manufactured products.
• Strong commercial acumen, analytical capability, and data-driven decision-making skills using insights and market trends.

Nice To Haves

• MBA preferred.
• Experience working with Home Improvement or Hardware customers preferred.

Responsibilities

• Partner with channel and sales teams to develop and execute regional category management and go-to-market strategies, prioritizing product categories to grow sales, market share, and distribution.
• Execute focused trade and commercial partnership plans to accelerate category growth in targeted channels.
• Collaborate with channel teams on demand-generation activities and initiatives.
• Translate brand and category priorities into actionable channel plans that drive in-market execution.
• Develop sell-in messaging and materials for strategic relationships with channel partners, distributors, and retail accounts.
• Collaborate with channel partners on business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.
• Support integration of Stanley brand and product strategies within partner organizations to align on shared objectives.
• Work with internal and external stakeholders to identify opportunities to improve Stanley’s market presence and commercial performance.
• Manage the Customer Experience Center for targeted customer meetings.
• Partner with channel and sales teams to translate global Stanley brand and category strategies into targeted North American channel initiatives.
• Lead cross-functional initiatives supporting market growth, distribution expansion, and sales and profit delivery.

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Vision insurance
• Disability benefits
• 401(k)
• Employee Stock Purchase Plan
• Paid time off, including vacation, holidays, and personal days
• Tuition reimbursement
• Wellness program
• Discounts on Stanley Black & Decker tools and products, and partner programs
• Learning and development resources, including a digital learning portal, Lean Academy, and online university
• Career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level