Commercial Equipment Sales Specialist

Cash-Wa Distributing • Salina, KS

3d • Onsite

About The Position

The Commercial Equipment Sales Specialist sells commercial food service equipment and supplies and promotes design and consultation services. The role identifies potential clients, builds and maintains customer relationships, works with job specifications and design plans, develops bids and proposals, and remains involved in projects through equipment implementation at job sites. Responsibilities also include negotiating contracts, providing samples, and ensuring customer satisfaction. The position is based in the Salina office, with approximately 50% of the time spent in the office and the remainder at job sites, meetings, shows, training, or events. The role involves travel of up to 50% within a designated territory, with occasional overnight stays. Bilingual skills are helpful.

The specialist works with existing customers across the CWD family and develops new business, particularly government contracts, schools, and multi-unit accounts not currently serviced by Buller/Sunflower. They coordinate with internal departments and external representatives, prepare bids, oversee project timelines and budgets, support deliveries and installations, resolve product or delivery issues, and provide field training as needed. The role requires keeping current on equipment and industry trends, attending designated training and trade events, and achieving agreed sales and profit goals.

Requirements

• Valid driver’s license and acceptable driving history.
• Strong ability to cold- and warm-call, close deals, and meet sales goals, particularly in food service and equipment sales.
• Ability to manage time and prioritize tasks effectively.
• Ability to build and maintain relationships with clients, suppliers, and industry professionals.
• Strong verbal and written communication skills for interacting with clients, manufacturers, and team members.
• Proficiency with Outlook, OneNote, Excel, PowerPoint, and software used for organization.
• Ability to adapt to changing market conditions, customer trends, and requirements.
• Understanding of efficient commercial kitchen operations and City/State codes.
• Ability to provide exceptional customer service and support.
• Experience managing installation projects involving commercial trades at job sites.
• Ability to quickly learn and retain knowledge about the features and benefits of equipment sold.
• Ability to work independently and stay motivated to grow sales with limited supervision.
• Ability to travel frequently within a designated sales territory, including occasional overnight stays.
• Ability to stand and walk for extended periods during site visits and demonstrations and occasionally lift or move equipment or materials weighing up to 50 lbs, with help available if needed.

Nice To Haves

• Bachelor’s degree in business, marketing, or a related field (preferred but not required).
• Experience with CAD or Rivet for reading drawings, including electrical and mechanical details.
• Two years of experience with commercial equipment, including installation, maintenance, and operation.
• Bilingual skills.

Responsibilities

• Collaborate with sales teams to support existing CWD family customers, including through on-site visits and education about the design process.
• Research and identify potential food service industry clients, emphasizing government contracts, schools, and multi-unit accounts not currently serviced by Buller/Sunflower.
• Coordinate sales efforts with marketing, management, accounting, logistics, and installation/service departments.
• Develop and execute warm- and cold-calling plans to grow the customer base; contact prospects through calls, email, and networking.
• Provide management with ideas for promotions, products, and strategies to increase profit and sales.
• Collect and process customer orders efficiently.
• Provide customer feedback to management and product development teams.
• Ride with and support the Distribution team with its customers, and maintain a positive relationship with the Distribution Sales Team.
• Work with customers to understand objectives and formulate bids that meet their needs at acceptable costs and profit margins.
• Coordinate with internal team members to support the bid process.
• Manage project activities to keep projects on time and within budget.
• Coordinate with CWD transportation teams to stage projects and deliver equipment to job sites as needed.
• Address product or delivery issues and work with the Service Department and representatives to resolve them promptly.
• Coordinate with factory representatives and provide field training for equipment as needed.
• Assist with job-site measurements and support new construction and remodeling projects by creating functional plans.
• Stay current on product knowledge, applications, and industry trends in restaurant equipment.
• Attend SEFA Training Conferences, CWD-designated sales and training meetings, and trade shows as required.
• Seek process efficiencies and strategies to grow profit margins and sales.
• Ensure leads from CWD Distribution are properly credited with finder’s fees.
• Achieve agreed-upon sales targets and profit goals.
• Perform other duties and responsibilities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed