Commercial Content Writer - USA

Better Collective A/S • Toronto, ON

4d • Remote

About The Position

Better Collective is a global digital sports media group focused on exciting sports fans and building communities worldwide. They operate at the intersection of sports, media, technology, betting, and prediction markets, engaging over 450 million monthly users globally. This role is for an analytical and growth-oriented SEO Content Writer specializing in Commercial News, tasked with transforming keyword research into engaging, revenue-driving content. The position involves collaborating with SEO and content teams to build products and experiences within the Commercial News vertical, which focuses on sports betting insights, promo codes, and deals coverage.

Requirements

• Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation.
• Proven experience using keyword research and SEO data to identify commercial intent and search trends.
• Familiarity with tracking and optimizing for Google’s evolving SERP features (AiO, Carousels).
• An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics.
• Excellent copywriting and editing skills, with a native or bilingual proficiency in English.
• Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects.

Responsibilities

• Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages using SEO knowledge and research.
• Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
• Proactively monitor and track advanced SERP features, ensuring content placement in Answer in One (AiO) boxes and Google carousels.
• Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
• Deliver commercial value while maintaining a consistent, high-quality editorial voice aligned with company standards.

Benefits

• Medical, Dental, and Vision insurance plans
• 401(k) retirement plan with company matching
• Flexible/Remote work environment
• Generous Paid Time Off
• Paid national holidays
• Supportive culture that celebrates success and learns together
• Continuous professional development in leading digital media

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed