Commercial Content Writer

Better Collective A/S • Toronto, ON

4d • Remote

About The Position

Better Collective is a global digital sports media group focused on exciting sports fans and building communities worldwide. They operate at the intersection of sports, media, technology, betting, and prediction markets, engaging over 450 million monthly users globally through brands like FUTBIN, HLTV, Action Network, and more. They are seeking a creative, motivated, and passionate Commercial Content Writer to join their NA affiliate team. This role will focus on creating commercial and evergreen content for their portfolio of sites, aiming to convert new users to sportsbooks, prediction markets, DFS, and casinos. The writer will also maintain existing pages related to these topics, utilizing both expert knowledge and AI tools. The company emphasizes creating high-performing SEO content that meets user informational needs, rather than just keyword-stuffed content, with a goal of achieving fantastic reach.

Requirements

• A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail.
• Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search.
• Expert opinions and hands-on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading.
• Ability to write clean copy, self-edit pieces, and stay goal-oriented and proactive about reaching business objectives.
• Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar.

Nice To Haves

• Experience in news SEO and ranking in the Google News carousel and AI overviews.
• You confidently call yourself a sports betting and prediction market expert.
• Hands-on experience creating and sub-editing content using prompts with LLMs.

Responsibilities

• Create daily news articles about sign-up offers around the sports betting industry.
• Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise.
• Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant.
• Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions.
• Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics.

Benefits

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
• Financial Security: 401(k) retirement plan with company matching.
• Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
• Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed