SEO Commercial Content Writer
About The Position
We are a global sports media group with over 400 million monthly visits across our brands, dedicated to making sports more exciting, accessible, and engaging. We operate in a fast-paced, collaborative environment where innovation and a fan-first mindset redefine sports content. At Better Collective, we foster a culture of empowerment and support, building a community that celebrates success and learns together. We offer a place where skills can thrive and contributions truly matter. You are an analytical and growth-oriented writer passionate about the intersection of SEO strategy and commercial content. You excel at understanding search intent and transforming keyword research into engaging, revenue-driving Commercial News. You are ready to take full ownership of your content's lifecycle and performance in a dynamic digital media landscape.
Requirements
- Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation.
- Proven experience using keyword research and SEO data to identify commercial intent and search trends.
- Familiarity with tracking and optimizing for Google’s evolving SERP features (AiO, Carousels).
- An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics.
- Excellent copywriting and editing skills, with a native or bilingual proficiency in English.
- Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects.
Responsibilities
- Lead Content Creation & Ideation: Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
- Optimize for SEO: Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
- Track Google SERP Features: Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google Carousels.
- Drive Business Performance: Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
- Maintain Brand Voice: Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.
Benefits
- Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
- Financial Security: 401(k) retirement plan with company matching.
- Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
- Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
