Marketing Content Writer

EPIC Brokers • Atlanta, GA

2d • Hybrid

About The Position

EPIC Insurance is modernizing its content creation and scaling processes for internal and external communications. The Marketing Content Writer will be crucial in crafting foundational messaging, establishing quality standards, and producing exemplary content that aligns with brand strategy. In a trust-driven industry, clear writing and communication are paramount. This role ensures EPIC delivers consistent, compelling messaging to internal and external audiences, thereby strengthening the brand and supporting business growth. Success will be measured by the consistent delivery of high-quality, polished content across all channels, clear and engaging messaging, accelerated content production, efficient content development through templates and repeatable processes, and outputs that consistently reflect EPIC’s tone and copy standards. The role will also leverage AI to produce high-quality, compliant, on-brand content.

Requirements

• 5+ years in editorial and writing roles, content strategy or communications.
• Demonstrated copywriting expertise, with strong command of tone, clarity, narrative structure, and messaging hierarchy.
• Hands-on experience with AI content tools, automated content workflows, and structured content systems.
• Strong understanding of content governance and brand voice.

Nice To Haves

• Experience in regulated industries (insurance, financial services, healthcare).
• Background in internal/external communications or editorial leadership.

Responsibilities

• Write and produce compelling content across various formats, including internal announcements, marketing and sales collateral, intranet content, web copy, social posts, thought leadership, and scripts.
• Design and implement templates, prompt libraries, and modular messaging components grounded in strong copywriting principles.
• Develop scalable content workflows that improve efficiency while ensuring quality, consistency, compliance, and brand integrity.
• Maintain governance frameworks that uphold voice, tone, accuracy, and regulatory standards.
• Write and refine copy standards, messaging guidelines, and narrative frameworks used by teams and AI tools.
• Conduct content reviews and provide editorial direction to ensure clarity and consistency at scale.
• Collaborate with Communications, Brand, Marketing, Sales Enablement, and subject matter experts to translate complex ideas into clear, compelling content.
• Provide strategic copywriting support for executive communications, flagship initiatives, and high-visibility narratives.
• Use copywriting expertise to continuously improve outputs and train models to better reflect EPIC’s brand voice.

Benefits

• Generous Paid Time off (Managed PTO for salaried/exempt employees; 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early-close days)
• Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave
• Generous employee referral bonus program of $1,500 per hired referral
• Employee recognition programs for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!)
• Employee Resource Groups: Women’s Coalition, EPIC Veterans Group
• Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development
• Unique benefits such as Pet Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support
• 401(k) matching
• Medical insurance
• Dental insurance
• Vision insurance
• Wellness & employee assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed