Marketing Writer (Copy & Content)

OBrien Industries Inc•Omaha, NE

1d•Onsite

About The Position

OBI Creative is seeking a talented Marketing Writer who can develop compelling campaign ideas and bring them to life through clear, engaging messaging across a variety of marketing channels. This role will work on campaign copywriting, including headlines, ad copy, and promotional messaging, while also contributing to content marketing initiatives such as website copy, blogs, and email campaigns. The ideal candidate is a strong creative thinker who enjoys developing ideas, crafting persuasive messaging, and adapting tones across multiple brands and industries. You’ll work closely with strategists, designers, and media specialists to translate marketing strategies into effective messaging that supports integrated marketing campaigns.

Requirements

3–6 years of writing experience in marketing, advertising, or communications.
Experience writing for multiple brands or clients in an agency or fast-paced marketing environment is preferred.
Strong ability to develop compelling campaign messaging including headlines, taglines and advertising copy.
Ability to contribute ideas during campaign ideation and translate concepts into persuasive messaging.
Experience writing marketing content such as website copy, blog posts, email campaigns and marketing materials.
Ability to shift tone, voice and writing style across different industries and brand personalities.
Strong editing skills and a commitment to producing polished, high-quality writing.
Comfort working with cross-functional teams including strategy, design, media and client services.
A portfolio demonstrating both campaign copywriting and marketing content writing is required.

Nice To Haves

Familiarity with SEO tools is preferred.

Responsibilities

Develop compelling campaign messaging including headlines, taglines, ad copy and promotional messaging across digital and traditional marketing channels.
Participate in campaign ideation sessions for assigned projects, helping shape creative concepts and messaging approaches before writing execution begins.
Write advertising copy for digital campaigns including paid social, display, programmatic and search, ensuring messaging aligns with campaign goals and audience insights.
Create longer-form marketing content such as website copy, blog posts, email campaigns, landing pages and case studies that support marketing strategies and brand storytelling.
Assist with the development of messaging frameworks, brand voice guidelines and persona-driven messaging that inform campaign and content creation.
Write social media copy that supports both organic content strategies and paid social campaigns.
Work closely with designers, strategists, media specialists and account teams to ensure messaging aligns with creative direction and integrated marketing plans.
Conduct research on client industries, audiences and competitors to strengthen messaging relevance and effectiveness.
Review and refine written materials to ensure clarity, accuracy and consistency with brand voice.