Commerce Media Strategist, Amazon & Walmart DSP

Tinuiti•New York City, NY

2d•Hybrid

About The Position

Tinuiti is hiring a Commerce Media Strategist to build, drive, and optimize marketing campaigns in the commerce media ecosystem. The strategist develops sophisticated omnichannel strategies tailored to client goals and challenges, with a focus on measurable performance and client satisfaction. This is a flex role requiring the ability to move between client businesses, work cross-functionally, and contribute directly to client work and new business opportunities. The position is hybrid, with 2–3 days in the office. The role combines client account ownership, cross-channel data analysis, product and technology adoption, commerce platform expertise, and collaboration across teams. The strategist is expected to manage day-to-day account operations, monitor performance, ensure deliverables are quality-checked, and pursue growth, retention, and profitability targets. The position also includes maintaining relevant platform certifications and contributing to agency practices and knowledge sharing. The stated hiring salary range is $95,000–$115,000. The company also offers an incentive pay program consisting of a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Tinuiti states that further information about benefits, incentive pay, and equity is available upon request.

Requirements

5–7 years of experience in commerce media, paid commerce, or senior media planning roles.
A proven track record of executing successful campaigns with monthly budgets of $500K or more.
Ability to work cross-functionally and move between client businesses as a flex-role contributor.
Ability to manage client accounts, partner relationships, and internal initiatives while meeting strategic delivery timelines.

Nice To Haves

Experience with commerce media platforms such as Amazon, Walmart, or Criteo.
Experience with Skai, Analytic Index, Pacvue, or Helium10.

Responsibilities

Build, drive, and optimize DSP marketing campaigns within the strategist’s specialty and channel to meet or exceed client goals, including performance goals such as conversion rates and ROI.
Foster strong relationships with top-tier clients through effective virtual, asynchronous, and in-person communication.
Develop omnichannel commerce media strategies tailored to client goals and challenges, supporting growth, retention, and profitability.
Identify new marketing opportunities and adapt existing strategies to improve brand awareness and sales volume across commerce media platforms.
Analyze cross-channel data and insights, interpret trends, and make strategic recommendations aligned with client KPIs and the commerce media landscape.
Use data analytics to support same-store growth targets and optimize campaign performance.
Integrate Tinuiti’s product and technology suite into channel activations to support scalability, growth, and efficiency.
Use Tinuiti’s product app suite in day-to-day work, answer questions using the app, provide feedback and improvement recommendations, and use the app as a primary method of client communication.
Maintain expert-level knowledge of relevant commerce media platforms and proactively educate clients and colleagues about platform updates and benefits.
Maintain annual certifications for commerce media platforms relevant to the strategist’s book of business.
Contribute thought leadership and insights within the strategist’s vertical or channel and the broader commerce media landscape.
Collaborate with channel specialists to share knowledge and best practices and support multichannel client strategies.
Delegate effectively across commerce team members to execute strategies.
Assess and diagnose omnichannel opportunities for improvement and implement changes to support growth, retention, and profitability targets.
Experiment with new strategies and tools and contribute to continuous improvement.
Prioritize and manage time across clients, partner relationships, and internal initiatives to deliver strategic objectives on time.
Own assigned accounts by managing day-to-day operations, quality-checking deliverables, and monitoring performance to ensure accounts run as intended.

Benefits

Unlimited paid time off.
20 paid holidays.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
Retirement plan with a match of up to 4% of contributions at 100%.
Fringe and Forma perks and wellness offerings.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Birthing parents receive 16 weeks of parental leave at 100% pay after birth or adoption; partners receive 12 weeks.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity and discretionary annual performance bonus.