Combo Sales Consultant (Morgantown)

Southern Glazer’s Wine and Spirits, LLC•Morgantown, WV

About The Position

The Sales Consultant represents Southern Glazer’s in the market and develops customer relationships through face-to-face consultative selling. The role focuses on visiting customers, understanding their business needs, identifying growth opportunities, and increasing sales revenue. The consultant uses data, product knowledge, and customer-specific plans to deliver value to customers, supplier partners, and Southern Glazer’s. The role also involves using the company’s CRM and technology, resolving customer issues, and meeting internal and supplier objectives.

Requirements

Able to analyze and understand data and information.
Able to leverage Southern Glazer’s technology to perform duties and responsibilities.
Able to build and structure customer presentations and product proposals.
Proficient in using mobile devices (e.g., iPad® and smartphone) and online communication methods (email, posting, texting, etc.) professionally.
Able to consistently achieve results, even under tough circumstances.
Able to take responsibility for own actions and results and provide consistently high service to customers, suppliers, colleagues, and management.
Able to communicate effectively through various methods and express oneself clearly and concisely while tailoring the message to the audience.
Able to be nimble in ambiguity, open to change, and embrace innovative ideas.
Team player who works collaboratively with others.
Able to work in a fast-paced, results-driven environment.
Must possess a reliable vehicle, a valid driver’s license, and the ability to obtain and maintain auto liability insurance in compliance with company requirements.
High school diploma or GED required.
Able to travel as needed.
Must be at least 21 years of age.

Responsibilities

Build positive, credible, lasting customer relationships based on trust.
Discover and identify customer business growth needs.
Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business.
Analyze data and insights to increase sales, grow customer business, and better achieve objectives.
Pre-plan account visits with an agenda, service purpose, and selling opportunities documented in CRM (Proof).
Prioritize sales activities to achieve objectives based on each customer business growth plan.
Visit accounts regularly, capture visit notes, build visit plans considering previous visit outcomes, and document them in CRM (Proof).
Maintain deep knowledge of Southern Glazer’s products and correctly present and position them in each account.
Propose selling solutions to each customer and win sales using consultative selling skills.
Achieve internal Southern Glazer’s and supplier objectives as prioritized by management.
Manage customer issue resolution, identify additional opportunities to support customer needs, and provide customers with useful information and guidance to support business growth.
Adapt the selling approach to each customer’s buying styles and individual business needs.
Stay knowledgeable and current about accounts, competitors’ offerings, and Southern Glazer’s product positioning relative to the competition.
Document and maintain account- and customer-specific information in CRM (Proof).
Participate in sales meetings, on-site training, and supplier events as required.
Perform other duties as assigned.