Combo Sales Consultant (Columbus)

Southern Glazer’s Wine and Spirits, LLC•Worthington, OH

About The Position

The Sales Consultant represents Southern Glazer’s in the market and builds trusted customer relationships through face-to-face consultative selling. The role focuses on identifying customer business needs, increasing sales revenue, growing customer accounts, and delivering value to customer and supplier partners as well as Southern Glazer’s. The consultant uses data, product knowledge, customer insights, and the company’s CRM to plan and document sales activity, propose solutions, and meet company and supplier objectives. The role also involves resolving customer issues, staying informed about competitors, attending meetings and training, and traveling between accounts.

Requirements

Able to analyze and understand data and information.
Able to use SGWS technology to perform job duties and responsibilities.
Able to build and structure customer presentations and product proposals.
Proficient with mobile devices such as an iPad or smartphone and professional online communication, including email, posting, and texting.
Able to consistently achieve results, including under difficult circumstances.
Takes responsibility for personal actions and results and provides consistently high service to customers, suppliers, colleagues, and management.
Communicates effectively through various methods and tailors clear, concise messages to the audience.
Able to work amid ambiguity, adapt to change, and embrace innovative ideas.
Collaborative team player.
Able to work in a fast-paced, results-driven environment.
Must possess a reliable vehicle and valid driver’s license, and be able to obtain and maintain auto liability insurance in compliance with SGWS requirements.
High school diploma or GED required.
Able to travel as needed.
Must be at least 21 years of age.

Responsibilities

Build positive, credible, lasting customer relationships based on trust.
Discover and identify customer business growth needs.
Develop a growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business.
Analyze data and insights to increase sales, grow customer business, and achieve objectives.
Pre-plan account visits with an agenda, service purpose, and documented selling opportunities in CRM (Proof).
Prioritize sales activities based on each customer’s business growth plan.
Visit accounts regularly, capture visit notes, and plan visits based on previous outcomes, documenting activity in CRM (Proof).
Maintain deep knowledge of SGWS products and present and position them appropriately in each account.
Propose selling solutions and win sales using consultative selling skills.
Achieve internal SGWS and supplier objectives as prioritized by management.
Resolve customer issues, identify additional ways to support customer needs, and provide useful information and guidance to support business growth.
Adapt the selling approach to customers’ buying styles and individual business needs.
Stay current on assigned accounts, competitors’ offerings, and the positioning of SGWS products relative to the competition.
Document and maintain account- and customer-specific information in CRM (Proof).
Participate in sales meetings, on-site training, and supplier events as required.
Perform other duties as assigned.