About The Position

The role leads a team responsible for assigned product categories and drives profitability and revenue through programs for products and partners in CDW’s portfolio. It evaluates, creates, executes, and measures opportunities across CDW’s product and partner mix. The role manages partner relationships and partner investments, including COOP, VIR, and financial programs; aligns CDW and partner marketing plans; and works with segment and sales leaders to develop customer-segment strategies. The position provides leadership through coaching, feedback, development goals, and performance management. It owns and maximizes Partner Controllable Margin (PCM), develops pricing strategies, monitors competition, oversees product information, identifies customer needs, and creates customer offers. It directs marketing and merchandising activities, manages product-category SKUs, maintains an annual business plan, and works with partners and Purchasing on marketing, sales forecasts, promotional opportunities, and market-pricing information. The manager also identifies emerging technologies and industry trends, serves as an escalation point between vendors and CDW, and leads efforts to increase customer and account-manager penetration for assigned categories. Travel is up to 20%. CDW expects leaders to champion its goal of becoming an AI-fluent organization by modeling curiosity, encouraging responsible AI adoption, supporting continuous learning, and helping others build confidence with AI tools and practices. The role is part of a collaborative company culture focused on trust, teamwork, customer impact, and learning. CDW is an equal opportunity employer.

Requirements

  • Bachelor’s degree in Business, Information Technology, Marketing, or a related field and 5 years of product management, marketing, supply chain, sales, or finance experience; alternatively, 9 years of product management, marketing, supply chain, sales, or finance experience.
  • Prior experience coaching or mentoring others.
  • Proven track record in product management or marketing of product lines.
  • Strong cross-functional team skills.
  • Strong strategic and executional leadership.
  • Demonstrated financial and analytical skills.
  • Excellent verbal and written communication skills and ability to interact effectively with stakeholders at all levels.
  • History of building and maintaining relationships.
  • Strong conflict-resolution skills and ability to persuade.
  • Ability to multitask effectively and see projects through from inception to completion.
  • Proficiency in Microsoft Office applications.
  • Demonstrated ability to master a product portfolio.
  • Experience in a business-to-business marketplace.
  • Comfort exploring how AI can enhance strategy, decision-making, and team performance; deep technical expertise is not required.

Nice To Haves

  • Microsoft CSP or NCE experience.
  • Seven years of product management, marketing, supply chain, or product-management vendor-finance experience.
  • MBA.

Responsibilities

  • Provide leadership to coworkers through coaching, feedback, development goals, and performance management.
  • Own and maximize Partner Controllable Margin (PCM).
  • Establish pricing strategies, monitor competitive activity, oversee product information, and identify customer needs.
  • Create customer offers.
  • Oversee development of marketing plans for the product portfolio.
  • Maximize revenue, profit, and vendor co-op for assigned product categories through planning and marketing.
  • Manage and interface with partners to develop or enhance product and product-line marketing.
  • Lead and direct merchandising activities.
  • Assess the competitive landscape and adjust direction as needed.
  • Manage SKUs by product category.
  • Identify emerging technologies and industry trends within the category and adjust plans accordingly.
  • Act as an escalation point and liaison between vendors and CDW.
  • Work with Purchasing to forecast sales, support promotional buy-in opportunities with partners, and communicate market-pricing shifts to inform buying decisions.
  • Approve content for manufacturer advertisements.
  • Create and maintain an annual business plan.
  • Lead efforts to increase customer and account-manager penetration for assigned categories.
  • Champion CDW’s vision of becoming an AI-fluent organization by modeling curiosity, encouraging responsible AI use, and fostering continuous learning.
  • Guide others in building confidence and capability with AI tools and practices while promoting experimentation and shared learning.

Benefits

  • Annual bonus target of 10%, subject to the terms and conditions of the plan.
  • Benefits information is available at https://cdw.benefit-info.com/
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