Brand Alliance - Manager, Brand Alliance Marketing

Orlando City/Orlando Pride • Orlando, FL

4d

About The Position

The Manager, Brand Alliances Marketing oversees partner accounts across all clubs, manages asset activation, develops strategic programs aligned with partner business objectives, identifies opportunities to expand partnerships, and leads renewals. The role builds strong partner relationships and continually enhances the service and support provided by the Brand Alliances department.

The manager coordinates partnership assets and activations across the organization, manages partner account budgets and planning, documents performance and prepares recaps, and collaborates with internal departments and external partners. The position also supports business development, creative and media coordination, partner events, ticket requests, merchandise and gifts, and on-site activations at home games.

Requirements

• Bachelor’s degree in sport management, business, marketing, or a related field.
• At least three years of partnership marketing and activation experience, with demonstrated success in media, sports sponsorship, or entertainment.
• Strategic thinking and effective communication skills, with the ability to meet and exceed partner objectives.
• Demonstrated success managing multiple accounts and balancing competing priorities.
• Strong written, verbal, and presentation skills, including experience creating and delivering recap and sales presentations.
• Strong interpersonal, organizational, analytical, decision-making, and problem-solving skills in a fast-paced event environment.
• Ability to work non-traditional hours and in varied settings as part of a collaborative team.
• Ability to successfully pass a background check.
• Ability to obtain and maintain a SafeSport certification.

Nice To Haves

• Sales experience.
• Experience in the Florida market.
• Supervisory experience.

Responsibilities

• Deliver exceptional service and build strong relationships with partner contacts at all organizational levels.
• Manage delivery of assets for assigned partner accounts, aligning them with business objectives and identifying mutually beneficial collaboration opportunities.
• Advance organizational marketing objectives through partner activations, including ticket offers, partner inventory, retail programs, in-stadium promotions, special events, and community outreach.
• Identify upsell opportunities and present strategic ideas aligned with partner business objectives.
• Lead the renewal process in collaboration with the Senior Director and SVP of Brand Alliances, developing strategies to engage stakeholders across the organization.
• Partner with Legal and Brand Alliances senior leadership to execute new agreements during renewals.
• Manage assigned partner account budgets, including timely invoice submissions, quarterly expense updates, and preliminary budgets for future years.
• Lead annual planning sessions for assigned partner accounts, engaging the broader Orlando City and Orlando Pride team; produce annual recaps and work with Business Intelligence on insights and recommendations.
• Collaborate with Creative, Ticketing, Marketing, Social/Digital, IT, Community, and HR to coordinate and support partner programs.
• Maintain accurate benchmarks, records, and inventory in Brand Alliances OneDrive, KORE CRM, and ACTIVATE.
• Document and track partnership performance for recaps using photos, screenshots, Trajektory and Blinkfire data, KORE reports, and other relevant third-party data.
• Provide ongoing recommendations on asset and inventory management and availability.
• Support the Brand Alliance Business Development team in creating innovative, sellable assets for prospects and existing partners.
• Submit partnership creative briefs and proofread collateral featuring corporate partner and Club logos to ensure accurate brand use across print, digital, social, sponsor artwork, and other materials.
• Coordinate media and creative traffic logistics with partners and media partners, including reviewing rundowns and inventory.
• Lead cross-functional meetings and provide regular updates to leadership.
• Coordinate approved ticket requests and distribution for corporate partners.
• Negotiate competitive pricing and coordinate orders for giveaways, merchandise, and client gifts.
• Support planning and execution of departmental special events.
• Work home games and support on-site partner activations.
• Perform other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager