Clinical Education Marketing Manager

Glidewell Dental•Irvine, CA
•$72,384 - $100,000

About The Position

The Clinical Education Marketing Manager oversees staff and the marketing, planning, and logistics of courses and symposia. The role manages course marketing strategies and campaigns, supports budget preparation and spending, contributes to market research and course development, and works with the Director of Clinical Education and other departments to improve course delivery and communication. Occasional travel is required, and a valid passport is required.

Requirements

  • Equivalent to a bachelor’s degree from an accredited college or university, with major coursework in public administration.
  • At least five years of marketing or related field experience.
  • At least one year of supervisory experience.
  • At least one year of dental background or experience.
  • Valid passport.
  • Occasional travel required.

Responsibilities

  • Manages assigned staff, including selection, training, and evaluation.
  • Coordinates staff training, addresses performance deficiencies, and implements disciplinary and termination procedures as needed.
  • Directs and distributes work and assignments to subordinates.
  • Maintains the staff calendar for onsite and offsite courses and manages logistics.
  • Participates in budget preparation in cooperation with the Director.
  • Manages expenditures at their discretion to meet needs within budget.
  • Drafts outlines for current and potential course offerings.
  • Manages marketing strategy for all courses and oversees campaign design and execution to build timely market awareness and maximize enrollments, collaborating with the marketing department.
  • Collaborates with the Director of Clinical Education on continuous improvement initiatives related to courses, such as systems for efficient delivery of continuing education credits.
  • Assists with market research to identify growth opportunities, including course topics, geographic areas, and marketing strategies to maximize attendance.
  • Shares the marketing calendar and key initiatives with internal departments to support cross-department communication, assigning communication responsibilities to direct reports as needed.
  • Ensures courses and symposia are planned and delivered according to company standards.
  • Performs other related duties and projects as business needs require and management directs.
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