Chief Marketing Officer

Asset Living•Atlanta, GA

About The Position

Asset Living is seeking an exceptional Chief Marketing Officer to build and lead the next generation of its marketing organization. The CMO will be responsible for both the enterprise brand and the property-level marketing organization, influencing how the company is perceived by clients, prospective clients, residents, employees, prospective employees, industry partners, investors, and the broader marketplace. The successful candidate will inherit a company whose operational scale, capabilities, and market position exceed the current awareness and perception of its brand, and the mandate is to close that gap. The CMO will establish a unified national brand, materially strengthen the company's position with institutional-quality clients, create a sophisticated inbound demand-generation engine, professionalize communications and reputation management, and build a modern, technology-enabled marketing organization that can demonstrate measurable financial returns. This executive must be equally capable of operating as a strategic executive, helping shape enterprise strategy, growth priorities, capital allocation, culture, reputation, and market positioning, and as a hands-on builder, personally engaging in messaging, campaigns, analytics, technology, events, organizational design, and problem-solving while building the leadership team and infrastructure required for the company's next stage of growth. The CMO will oversee approximately six corporate marketing professionals and a property marketing organization approaching 100 professionals, with responsibility spanning corporate marketing, property marketing, communications, public relations, digital, content, events, marketing operations, analytics, creative, and brand.

Requirements

Bachelor’s Degree in Marketing, Business, or related discipline
Significant progressive leadership experience in sophisticated marketing organizations.
Experience serving as a Chief Marketing Officer, EVP Marketing, SVP Marketing, or comparable senior marketing executive
Experience operating within a large-scale organization and managing leaders who themselves manage teams
Experience building, rebuilding, or materially transforming a marketing organization rather than solely inheriting a mature function
Demonstrated success operating in a high-growth environment
Meaningful experience with both B2B and B2C marketing
Experience marketing a service-based business with multiple constituencies and complex customer journeys
Demonstrated ability to connect marketing activity to commercial and financial outcomes
Experience partnering closely with senior sales or business-development leadership
Experience managing a meaningful marketing budget and making disciplined investment decisions
Experience developing executive-level marketing strategies and personally helping execute them
Demonstrated success improving brand awareness and market positioning
Experience building or directing sophisticated communications, PR, digital, content, events, analytics, and brand programs
Experience leading leaders and developing high-performing teams

Nice To Haves

Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry is strongly preferred but not required
Experience within a Top 10 property management organization or another large-scale, distributed service organization would be particularly attractive
Direct property management experience will accelerate the successful candidate's learning curve, but it will not substitute for exceptional marketing capability

Responsibilities

Develop and execute a comprehensive enterprise marketing strategy aligned with the company's growth objectives, operating strategy, client segmentation, and long-term vision.
Serve as the executive leadership team's principal advisor on brand, market positioning, reputation, communications, customer perception, and marketing strategy.
Establish and protect a clear, differentiated national brand architecture where every business line, market, department, executive, and marketing channel communicates a consistent brand story.
Define the company's positioning, value proposition, messaging hierarchy, brand standards, visual identity, tone of voice, and enterprise narrative.
Build a marketing engine that generates qualified inbound opportunities and improves the productivity of outbound business development.
Develop content, campaigns, executive visibility, thought leadership, digital strategies, account-based marketing initiatives, and outreach programs that support defined client segments and growth priorities.
Lead a comprehensive modernization of the company's digital marketing capabilities, including the continued evolution of the company's corporate website.
Develop a modern search strategy encompassing technical SEO, content SEO, local and national search visibility, Generative Engine Optimization, AI answer-engine visibility, LLM discoverability, structured content architecture, and digital authority development.
Develop and lead professional corporate communications and public relations function with a proactive media and communications strategy that increases the company's visibility and strengthens its reputation.
Establish a consistent cadence of press releases, corporate announcements, executive commentary, media engagement, industry perspectives, research and insights, client success stories, awards and recognition, and thought leadership.
Develop a comprehensive national events strategy with a consistent and distinctive company presence across conferences and industry gatherings.
Oversee customer conferences, executive events, client experiences, sponsorships, trade shows, and other strategic gatherings.
Provide executive leadership to the property marketing organization and create a best-in-class client experience.
Develop scalable standards, technologies, processes, analytics, and operating models that improve property-level marketing effectiveness while allowing appropriate customization at the asset level.
Partner closely with the Chief People Officer and senior leadership to strengthen the company's internal brand and employer value proposition that improve recruiting, employee engagement, executive visibility, and organizational pride.
Create a deliberate enterprise social-media strategy tied to defined audiences and business objectives.
Establish standards for corporate, executive, recruiting, property, and business-line social media.
Establish a rigorous performance-management system for marketing via dashboards and KPIs that connect marketing activity to business outcomes.
Establish an annual marketing budget tied to strategic priorities and measurable expected returns.