Channel Sales Associate - CPA

Paychex•Petaluma, CA

18d

About The Position

Paychex is hiring a Channel Sales Associate to help small businesses with 1–99 employees succeed through HR, payroll, benefits, and compliance solutions. The role develops business through trusted referral partners, including CPAs, client referrals, and outbound outreach. The associate builds relationships, generates opportunities, and manages a fast-paced sales cycle, typically lasting 1–2 weeks, with small business owners. The position offers uncapped earning potential, performance incentives, award trips, and opportunities to develop sales skills in a high-volume environment.

Requirements

High school diploma or equivalent.
At least 1 year of experience in a relevant sales or marketing role.
Experience working toward goals or quotas in sales or a similar environment.
Demonstrated leadership experience through work, school, nonprofits, fraternities or sororities, clubs, or other organizations.
Comfort with high activity levels, fast sales cycles, and transactional deal sizes.
Resilience, drive, and competitive motivation.
Coachability and ability to apply feedback quickly.

Nice To Haves

Bachelor's degree.
1–5 years of relevant experience.

Responsibilities

Generate new business through referral partners and outbound outreach.
Build relationships with CPAs and existing clients to drive new logos.
Conduct high-volume daily calls, follow-ups, and partner touchpoints to build a pipeline.
Sell payroll, HR, benefits, retirement, and compliance solutions.
Manage a fast-paced sales cycle with small business owners.
Own the sales process from prospecting through closing.