Channel Marketing Manager

ESAB•Denton, TX

1d•Onsite

About The Position

ESAB Corporation, a global leader in fabrication technology and gas control solutions, is seeking a Channel Programs & eCommerce Manager for its Denton, TX location. This individual-contributor role reports to the Director of Marketing & Commercial Activation and is responsible for driving growth through ESAB's distribution and partner network. The role manages core North American channel programs, including rebates, stocking programs, marketing funds, MAP policy, promotions, SPIFFs, customer portal, and eCommerce initiatives. It also involves leading joint marketing planning for key customers in collaboration with Sales teams. This is a hands-on program management position requiring claim processing, data analysis, pricing updates, product content coordination, vendor management, promotional communications, and program reporting. Building strong relationships with internal teams, sales organizations, and distribution partners is crucial. The role demands commercial judgment, industrial channel knowledge, eCommerce experience, and a proven ability to translate business priorities into effective programs with measurable results. The position operates in a fast-paced, high-accountability environment requiring self-management, prioritization, and results delivery.

Requirements

Bachelor's degree in Business, Marketing, eCommerce, or a related field.
5+ years of experience in channel management, channel marketing, distributor management, eCommerce, sales operations, or commercial program management, with demonstrated progression in scope and responsibility.
Experience working with industrial distribution, manufacturers, or B2B channel partners, with strong understanding of distributor economics (inventory, stocking, margin, product mix, sell-in, sell-through, branch execution).
Experience managing channel programs such as rebates, stocking programs, marketing funds, promotions, or sales incentives, including developing and executing customer marketing or commercial growth plans.
Solid eCommerce experience, including distributor websites, marketplaces, digital merchandising, product content, search, and conversion.
Strong analytical and financial skills: ability to analyze program performance, build reporting, calculate ROI, and connect channel programs to equipment growth, margin, and business impact.
Strong project-management skills: ability to build and manage project schedules, coordinate cross-functional stakeholders, and deliver multiple concurrent programs on time without day-to-day direction.
Excellent written and verbal communication skills, including presenting program performance and recommendations to Sales, leadership, and customers.
Proven ability to build and maintain trusted relationships with Sales teams, distribution partners, and cross-functional stakeholders.
Demonstrated learning agility and ability to quickly adapt to new products, customers, systems, and changing business priorities.
Advanced Excel skills (data analysis, pivot tables, lookups, financial modeling). Proficiency in PowerPoint.
Experience with MAP policy administration, Amazon Seller/Vendor Central or other marketplaces, PIM/DAM systems, CRM, or BI tools.

Responsibilities

Manage channel programs including rebates, stocking programs, marketing funds, promotions, SPIFFs, end-user incentives, MAP policy, and related channel investments. Develop program objectives, budgets, timelines, communications, and success measures.
Lead joint marketing planning and execution for priority customers in collaboration with Key Account Managers and Sales, connecting customer and ESAB priorities across promotions, product launches, eCommerce, merchandising, training, events, and demand generation.
Build strong relationships with customers, distributors, Sales, and internal stakeholders; proactively resolve issues, maintain accountability for commitments, and serve as a trusted commercial partner to the Sales organization.
Support the Advantage customer portfolio through scalable programs, communications, tools, and adoption initiatives. Coordinate customer plans across internal teams and external partners.
Build and manage the annual promotional calendar in partnership with Sales, Product Management, Pricing, Finance, and Marketing.
Analyze channel, customer, and program performance; provide data-driven recommendations to improve growth, profitability, adoption, and ROI. Maintain consistent and actionable program reporting and stakeholder communication, including proactive risk flagging and escalation with proposed solutions.
Own channel communications including program announcements, promotional materials, pricing updates, and customer-facing emails in coordination with MarCom and Sales.
Develop eCommerce growth strategies with distributor partners, Amazon Brand Store, and ESAB's own marketplace to improve assortment, visibility, product content, availability, conversion, and sales. Identify opportunities to grow core and complementary product categories.
Partner with Product Management, MarCom, and IT to improve digital product content and new-product readiness across priority partner platforms and ESAB’s customer portal.
Monitor online pricing and administer ESAB's MAP and related channel policies.
Manage external vendor and partner relationships (program platforms, marketplace partners, agency resources), including scope definition, timeline management, performance expectations, accountability, and reporting.
Drive cross-functional deliverables through Sales, Product Management, MarCom, Finance, and other teams without positional authority — owning outcomes that depend on stakeholders who do not report to you.