Manager, Channel Manager: Social Media

Capital One • McLean, VA

13d • Hybrid

About The Position

Capital One is seeking an experienced Channel Manager to oversee the strategy and execution of its social media funnel. The role develops platform strategy, audience priorities, content pillars, and testing opportunities aligned with broader marketing objectives, while combining strategic planning with hands-on social content execution. The position works across the business with a range of stakeholders in a fast-paced environment and is overseen by the Channel Lead.

The Channel Manager collaborates with business partners, creatives, legal, compliance, and other stakeholders to deliver projects, champion the brand, and ensure product representations align with voice and style guides. This is a hybrid position requiring compliance with Capital One’s hybrid policy and on-site presence at the designated office location. The role is listed with annual salary ranges of $151,900–$173,400 in McLean, Virginia; $165,700–$189,200 in New York, New York; and $138,100–$157,700 in Richmond, Virginia. It is also eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

Requirements

• Bachelor’s degree or military experience.
• At least 5 years of experience within an agency or client side handling social media strategy, including experience managing social media channels.
• Experience leading social media in large organizations and developing social media strategy in new spaces, together with hands-on execution.
• Ability to build social media plans, editorial frameworks, content calendars, and actionable recommendations.
• Sprinklr experience across publishing, scheduling, community management, monitoring, analytics, and reporting, including interpreting dashboards and identifying reporting needs.
• Strong social editing skills, including short-form video storytelling, pacing, sequencing, captions, and asset adaptation.
• Strong working knowledge of Instagram and LinkedIn, including audience behavior, distribution, engagement, and measurement.
• Sound independent judgment concerning publishing, sensitive information, community issues, and escalation.
• Ability to manage details across multiple projects, deadlines, and changing priorities while maintaining excellent and accurate work.
• Strong prioritization and adaptability, attention to detail, and effective communication, writing, and presentation skills.

Nice To Haves

• Master’s degree in marketing or business.
• At least 2 years of experience in luxury, hospitality, travel, lifestyle, membership, financial services, or another environment requiring strong editorial and reputational judgment.
• At least 6 years of experience supporting paid social campaigns, including creative development, optimization, reporting, and associated community management.
• At least 6 years of experience with enterprise workflow systems and familiarity with content-management platforms.
• At least 6 years of experience coordinating agencies, production partners, or freelancers.

Responsibilities

• Develop and execute channel strategy, including platform plans, audience priorities, content pillars, and testing opportunities aligned with broader marketing objectives.
• Lead ideation and shape content hooks, pacing, sequencing, captions, and asset selection; perform hands-on editing where appropriate and provide actionable feedback on more complex work.
• Manage the social media calendar, balancing brand storytelling with events, member experiences, talent, partnerships, and timely cultural opportunities.
• Coordinate pre-event, live, and post-event storytelling with event, talent, and partnership stakeholders.
• Coordinate social deliverables, asset access, usage permissions, and disclosures.
• Schedule and publish content through Sprinklr and native tools; conduct quality assurance, monitor engagement, and manage responses and escalations within established guidance.
• Coordinate reviews, resolve stakeholder feedback, secure required sign-offs, and maintain approval records before publication.
• Recommend KPIs, maintain reporting, interpret dashboards and native analytics, and use findings to improve creative, programming, and publishing.
• Participate as Channel Manager in a collaborative cross-functional team and provide strategic and tactical thought partnership to drive project delivery.
• Champion the brand and ensure product claims, imagery, and copy align with voice and style guides.
• Use problem-solving and influencing skills to deliver on intent.
• Communicate with stakeholders at all levels across the company to manage, inform, and influence outcomes.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager