Change Management Senior Analyst

Salesforce•Indianapolis, IN
•$94,000 - $155,200

About The Position

Salesforce’s Go To Market (GTM) Planning and Activation Team is seeking a Senior Analyst of GTM Change Activation. This specialized strategy and delivery role drives enterprise-wide behavioral, policy, and process transformations. The successful candidate will develop and execute strategic plans that prepare, align, and activate GTM teams for major launches, working at the intersection of sales strategy, program delivery, and enterprise transformation. The role supports high-visibility GTM transformations, helps teams adapt to changes in behavior, sales processes, and policy, and applies strategic problem-solving to complex business challenges. It combines program management and change management methods to equip stakeholders for launches and measures adoption, behavioral change, and GTM performance to support lasting outcomes.

Requirements

  • At least 5 years of professional experience in corporate transformation, strategy and delivery, or complex organizational change management.
  • Proven experience working with Go-To-Market functions, sales strategy, or revenue operations, with a strong understanding of how sales organizations operate and adapt.
  • Track record of delivering large-scale, non-standard changes, such as policy, behavioral, or operating-model shifts.
  • Ability to tackle ambiguity, synthesize complex inputs into a clear perspective, and pivot quickly when needed.
  • Strong written and verbal communication skills, including confidence presenting recommendations to senior leadership and explaining complex strategies simply and effectively.
  • Degree or equivalent relevant experience required; experience may be evaluated through relevant competencies demonstrated in extracurricular leadership, military, volunteer, or work experience.

Nice To Haves

  • Previous management consulting experience focused on enterprise transformation or GTM strategy.
  • Creative builder mentality, including willingness to try new approaches, build frameworks from scratch, and tailor solutions to business problems.
  • Relevant Change Management certifications such as CCMP or PROSCI, Program Management certification such as PMP, or an MBA.

Responsibilities

  • Support the design and end-to-end delivery of complex, high-visibility GTM transformations, translating ambiguous business objectives into actionable activation strategies.
  • Support large-scale changes in organizational behavior, sales processes, and policy execution, preparing teams culturally and operationally for strategic shifts.
  • Identify core business challenges, develop a clear point of view, and design creative solutions that may challenge existing approaches.
  • Build strategic plans and delivery playbooks that combine program management rigor with change management methodologies.
  • Partner with sales leaders, GTM strategy teams, and enablement partners to build alignment, mitigate execution risks, and maintain momentum.
  • Define and track success metrics focused on adoption, behavioral shifts, and GTM performance, supporting sustainable outcomes beyond launch.

Benefits

  • Time off programs
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Mental health support
  • Paid parental leave
  • Life insurance
  • Disability insurance
  • 401(k)
  • Employee stock purchasing program
  • Certain roles may be eligible for incentive compensation and equity
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