Census and Admissions Coordinator - Skilled Nursing Facility

Town of Greenwich•Greenwich, CT

About The Position

The Census and Admissions Coordinator develops census for Nathaniel Witherell through targeted marketing and outreach, cultivates referral relationships, represents the facility to external partners, and supports timely, appropriate transitions for new admissions. The position oversees the admissions process, coordinates with internal departments and external healthcare partners, and ensures records and resident information are handled in accordance with applicable requirements. The role reports to the Director of Admissions and is in the Nathaniel Witherell department.

Requirements

Bachelor’s degree from an accredited institution in Nursing, Social Work, or a related field.
Three years of healthcare admissions and census development experience.
Knowledge of long-term care admissions processes, including regulatory guidelines and payer systems.
Marketing and communication skills in a healthcare environment.
Ability to build rapport with diverse referral sources and families.
Strong organization, follow-through, time management, and problem-solving abilities.
Ability to work independently and prioritize tasks in a fast-paced, target-driven environment.
Proficiency in Microsoft Office applications and relevant CRM software or admissions tracking systems.
Ability to deal tactfully and courteously with colleagues, residents, families, and healthcare professionals.
Successful completion of a pre-employment medical examination and substance abuse test is required for outside candidates conditionally offered employment.
Outside candidates must undergo a background investigation as the final step before an offer; refusal to sign the release form ends further consideration.

Nice To Haves

Healthcare admissions and census development experience in a skilled nursing or post-acute care setting is preferred.

Responsibilities

Lead outreach to hospitals, assisted living facilities, physician offices, home health agencies, and other referral sources to drive admissions and increase census.
Maintain contact with hospital discharge planners, social workers, and referral coordinators to identify and convert referrals.
Build and maintain relationships with community stakeholders to promote facility services and generate referrals.
Represent the facility at community events, professional association meetings, and networking functions.
Track and analyze referral trends to guide outreach and monitor census development.
Provide facility tours, respond to inquiries, and explain services and insurance or payment options to prospective residents and families.
Collaborate with hospital case managers, physicians, and families to support appropriate placement and timely admissions.
Oversee end-to-end admissions, coordinating with nursing, medical, therapy, and finance departments.
Oversee insurance verification, pre-certification, and authorization procedures in line with payer requirements and internal policies.
Ensure inquiry and application documentation is accurate and meets regulatory and organizational standards.
Maintain and update waitlists, inquiry logs, and marketing databases.
Follow up with newly admitted residents and families to assess satisfaction and identify potential referral opportunities.
Coordinate with the Director of Admissions to align admissions activity with census targets and strategic goals.
Work with interdisciplinary team members to resolve medical or financial issues affecting admission eligibility.
Prepare and distribute admission packets, documents, and required records to appropriate departments.
Protect resident information in accordance with HIPAA Privacy Regulations.
Maintain current knowledge of Medicare, Medicaid, and commercial insurance requirements.
Monitor marketing materials and promotional supply levels.
Support Town policies and philosophies and perform related assigned work.