Casino Marketing Manager
About The Position
The Casino Marketing Manager is responsible for developing and executing marketing initiatives that drive incremental gaming revenue, increase customer acquisition, strengthen player loyalty, and enhance overall guest experience. This role oversees promotional campaigns, database marketing, player development initiatives, special events, and advertising programs while supporting the Company's revenue and guest engagement objectives. Working closely with Property Leadership, Operations, Player Development, and Corporate Marketing, the Casino Marketing Manager helps implement marketing strategies that align with Company objectives, maintain brand consistency, and deliver measurable business results. The Casino Marketing Manager is responsible for fostering long-term customer relationships through loyalty, retention, and guest engagement programs designed to increase visitation, player value, and overall customer satisfaction.
Requirements
- Bachelor’s degree in marketing, Business Administration, Hospitality Management, Communications, or relevant experience required. Equivalent combination of education and experience may be considered.
- Five (5) years of marketing experience, preferably within casino gaming.
- Two (2) years of leadership or supervisory experience preferred.
- Strong understanding of casino operations, player development, customer loyalty programs, and promotional marketing.
- Ability to interpret marketing results, identify trends, and make sound business recommendations.
- Excellent communication, interpersonal, and relationship-building skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Office applications including Excel and PowerPoint.
Responsibilities
- Execute marketing strategies and promotional initiatives designed to drive incremental gaming revenue, customer acquisition, and guest engagement.
- Partner closely with Corporate Marketing to ensure property marketing initiatives, brand standards, guest communications, advertising strategies, and promotional calendars align with enterprise objectives.
- Plan and execute promotions, tournaments, giveaways, drawings, special events, and loyalty initiatives.
- Partner with Operations, Player Development, and Corporate Marketing teams to support property-specific and company-wide objectives.
- Monitor campaign results and guest feedback to identify opportunities for continuous improvement and revenue growth.
- Review campaign and event performance to assess effectiveness and support revenue objectives.
- Track participation, visitation, revenue contribution, guest engagement, and promotional return metrics.
- Recommend enhancements to improve future campaign performance and guest engagement.
- Maintain reporting on campaign performance and promotional activity.
- Foster long-term customer relationships through loyalty and retention programs.
- Support the development of targeted guest experiences and recognition programs designed to strengthen customer relationships and enhance brand loyalty.
- Increase visitation frequency, player worth, and customer lifetime value.
- Lead and develop Casino Hosts to strengthen guest relationships.
- Support personalized and targeted marketing communications.
- Manage direct mail, email, SMS, digital advertising, and database marketing programs.
- Ensure accuracy and integrity of player database information.
- Develop and manage marketing budgets and promotional expenditures.
- Monitor spending and vendor relationships to maximize value and effectiveness.
- Promote accountability, collaboration, and guest service excellence.
- Ensure compliance with gaming regulations, company policies, and internal controls.
- Prepare reports on campaign performance, guest engagement, acquisition, retention, and revenue impact.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
